At Keep, this question drives everything we do. We're on a mission to redefine cross-border financial services for Canadian businesses, offering credit cards, deposit accounts, currency conversion, and revenue financing, all in one seamless platform.

Founded by veteran entrepreneurs with global startup experience and backed by top fintech VCs, we’re building the next-generation financial institution. Fresh off a $108M Series A, we’re scaling fast, and looking for the sharpest marketers to help us reshape the future of fintech in Canada.

Head over to our webpage to discover more about us. Take a peek at our Glassdoor profile to see what our Keepers are saying, and stay tuned for exciting updates on our LinkedIn page.

The Role: Growth Marketing Manager

This is a high-impact, hybrid role that sits at the intersection of product marketing and growth. You’ll lead our unassisted, digital-first funnel from top to bottom, crafting messaging, creative strategy, and positioning that moves the needle.

You won’t be managing media buys or building sales decks. Instead, you’ll be the strategic engine behind what makes campaigns convert, developing high-performing messaging, landing pages, creative frameworks, and go-to-market strategies that resonate deeply with customers.

If you’re a T-shaped marketer with a bias toward experimentation, a sharp mind for positioning, and a knack for turning insights into traction, you’ll thrive here!

What You’ll Do

🔧 Growth Strategy & Execution

Own and optimize our full-funnel, unassisted growth engine, from awareness to onboarding to retention.
Lead campaign direction across paid, organic, and lifecycle channels.
Develop high-converting messaging, hooks, and creative frameworks that resonate with our ICP.
Design, launch, and iterate growth experiments to unlock meaningful improvements in CAC, LTV, and activation.
Optimize landing pages, onboarding flows, and conversion funnels across the customer journey.

🧠 Product Marketing Leadership

Translate product features into customer-centric value propositions that drive both conversion and affinity.
Own positioning, ICP development, and customer journey mapping.
Lead go-to-market strategy for new products and features, aligned to metrics, not just messaging.
Conduct competitive research and market analysis to identify whitespace and sharpen differentiation.
Partner with product teams to align messaging with roadmap and ensure voice-of-customer insights inform development.

🤝 Cross-Functional Collaboration

Work closely with Product, Design, and Engineering to refine UX and drive feature adoption.
Partner with Growth, RevOps, and Leadership to turn data into insight, and insight into action.
Develop scrappy enablement assets when needed, no giant decks, just sharp execution.
Drive customer feedback loops that influence both product and messaging strategy.

What You Bring

📈 Must-Have Experience:

5+ years in high-growth startups or venture-backed companies, ideally in fintech or a similarly fast-paced environment.
Proven track record launching and scaling digital-first products without relying on a sales force.
Strong grasp of unassisted funnels (think: “Get Started” > “Book a Demo”) and hands-on understanding of acquisition metrics like CPA, CAC, LTV, and ROAS.
Deep experience running and interpreting A/B tests, growth experiments, and landing page performance.
Demonstrated ability to craft messaging that drives clicks and conversions.
Exceptional copywriting skills, clear, persuasive, and aligned with product value.
Familiarity with design tools and the ability to spin up simple, visually clean landing pages or mockups without relying on a full design team.

🎯 Bonus Points For:

Experience as a first or early marketing hire.
Background in both product marketing and growth, and the ability to operate fluidly across both.
Comfort with ambiguity and speed, you can build playbooks as you go.
Hands-on familiarity with design and creative tooling to produce or prototype basic visuals.

Why You’ll Love This Role

Own the Growth Engine: Take full ownership of our funnel, from messaging and positioning to creative strategy and conversion.
Build Something New: Create playbooks that define how Canada’s next great fintech brand grows, from scratch.
Have Real Impact: Your work directly influences product-market fit, user growth, and company valuation.
Thrive in Ambiguity: We move fast, test relentlessly, and prioritise results over polish.
Blend Strategy + Execution: Stretch across creative, analytical, and strategic muscles in one role.

Why This Might Not Be a Fit

If you prefer narrow scope or rigid structure, you may find our environment too fluid.
If you need hand-holding or slide decks to get alignment, this probably isn’t the place.
If you want to stay strictly in one discipline (product or growth), the hybrid nature may feel too broad.

Compensation & Perks

$150–160K base, with flexibility for exceptional candidates, plus a performance-driven bonus
Full health, dental, and wellness benefits
Flexible, remote-first work environment
Huge potential for career growth as we scale

Ready to Rewrite the Rules of Business Banking?

Apply now, no cover letter required.

Commitment to Diversity and Inclusion

Keep provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.