Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.

About the Role

We are looking for a highly skilled Marketing Operations Manager who will also own lifecycle and retention marketing initiatives. This is a senior role with marketing KPIs at its core, while enabling strong operational collaboration across teams. The ideal candidate is analytical, process-driven, and deeply familiar with CRM automation, customer engagement strategies, and retention-focused campaigns in digital-first businesses.

Key Responsibilities (KRAs)

· CRM Automation: Set up, optimize, and maintain automated workflows across the customer journey.

· Lifecycle Campaigns: Run weekly campaigns across Email, WhatsApp, and Push, driving engagement and retention.

· Performance Tracking: Build and share weekly dashboards covering lifecycle KPIs and retention metrics.

· Cross-team Leadership: Lead weekly syncs across Marketing, Product, and Growth teams, ensuring documentation of all action items.

· Compliance: Ensure all lifecycle campaigns and data practices comply with GDPR and privacy regulations.

Requirements

· 5–10 years of experience in Marketing Operations, Lifecycle Marketing, or Retention Marketing, preferably in SaaS, Fintech, or subscription-driven businesses.

· Proven expertise in CRM platforms (HubSpot, Salesforce, Braze, Iterable, or similar).

· Strong command of email, push, and messaging campaign strategy & execution.

· Analytical skills with hands-on experience in dashboarding tools (Looker, Tableau, Data Studio, etc.).

· Excellent project management and stakeholder collaboration skills.

· Knowledge of privacy regulations (GDPR, CCPA) and compliance in customer data handling.

Preferred Qualifications

· Experience working with customer journey mapping and retention frameworks.

· Familiarity with marketing automation APIs and integrations.

· Strong understanding of A/B testing and funnel optimization.

Why Join Us:

- Opportunity to work with cutting-edge technologies and modern development practices.

- Collaborative and innovative work environment.