Senior Manager Marketing & Communication EMEA

Kardex is a leading global partner for intralogistics solutions in an attractive and growing market. The Group offers premium automated products, standardized systems, and life cycle services that guarantee high availability and low total cost of ownership. Kardex provides an intelligent entry into automation with its dynamic storage and retrieval systems, offers integrated material handling systems, small parts storage systems, and automated high-bay warehouses, and acts as a global AutoStore™ partner, offering flexible and modular storage and order fulfillment solutions. The Group employs around 2,500 people in over 30 countries.

Job Purpose:

A skilled and hands-on MarCom leader with a mid-senior experience in marketing & communications for our distributor management in EMEA. Ideal candidates will possess an established network in the logistics or intralogistics industry and a proven ability to elevate operational on- & offline MarCom performance across EMEA, i.e. Eastern Europe (particularly Balkan and Baltic countries), and Middle East (particularly Israel, KSA, UAE) and Africa (particularly Maghreb countries & South Africa) in cooperation with our Business Partners/distributors. The experienced and hands-on leader will engage actively in tactical, mainly online marketing operations, while developing a small Marcom team as she/he grows the business (currently one team member). The role calls for a proactive, results-driven marketer with a proven expertise at generating leads with our channel business partners/ distributors, creating a wide brand awareness and building a strong lead pipeline for our indirect sales channels.

Main Accountabilities

Marketing Planning

• Develop marketing strategy for channel marketing EMEA to build a strong lead pipeline
• Implement marketing plan for the local markets in collaboration with respective business partner sales and customer service managers
• Deliver KPI reporting and data-driven insights leveraging marketing automation platforms such as HubSpot and Salesforce
• Plan and monitor regional EMEA marketing budget with forecasts
• Good knowledge and/or experienced to build-up in-depth insights of developing EMEA markets, i.e. Balkan and Baltic countries, and Middel East (particularly Israel, KSA, UAE) and Africa (particularly Maghreb countries & South Africa), ideally with a well-established network in the logistics or intralogistics industry within local markets
• Ensure constant monitoring and adjustment to the plan to generate high-quality leads and opportunities in line with marketing strategy roadmap

Operative Marketing Execution

• Develop and execute the marketing mix both on- & offline (67% Digital: email, LinkedIn Paid, search engine marketing, 3rd party ads - 33% Offline: direct marketing, exhibition and events, print, and customer relations) in line with our corporate design
• Own and drive online channels on proficiency level, including search-engine marketing, paid marketing, social media, email marketing, inbound marketing, and others
• Execute digital marketing campaigns (Hubspot) including content creation (e.g. landing pages, digital content assets, social media posts, others)
• Drive, plan and execute lead generation channels (Google & Social Paid, Search Marketing, others) for the local markets
• Empower our channel partners in marketing and lead management
• Lead nurturing until handover to sales team
• Organize customer/industry events, and exhibitions according to global guidelines and local requirement

Stakeholder Management, Sales and Service Support

• Educate internal & external stakeholders and manage their needs and expectations
• Drive channel partner network in the logistics or intralogistics industry
• Present data-driven insights and provide regular updates against KPIs with action plans

Job Requirements

Training/Education:

• Bachelor’s or Master’s degree in Marketing, Business Studies, Management, or related field.

Professional Experience:

• Leadership: Proven ability to build, mentor, and elevate channel business partners/ distributors to high-performance, in collaboration with respective channel sales managers (EMEA Business Partner Managers).
• 5-10 Years in MarCom: Experience in Marketing & Communications within an international business environment, ideally in logistics, intralogistics, or automation.
• Knowledge of EMEA Markets: Ideally, understanding of Balkan, Baltics, Maghreb, South Africa, Israel, Saudi Arabia, UAE and/or nearby markets
• Strategic Stakeholder Management: Seasoned in advising and guiding our channel partners/ distributors and their various stakeholders.
• Comprehensive Marketing Expertise, ideally in B2B channel/ distributor management and marketing: Strong skills in marketing planning, online marketing (paid, search, others), digital campaigns, lead generation, and event marketing.
• Solid experience in planning and executing fairs and marketing events.
• Digital Marketing Proficiency: Expert in online channels, including search-engine marketing, paid marketing, social media, email marketing, and inbound marketing.
• Data-Driven Digital Performance: Skilled in using analytics to optimize campaigns, measure performance, and drive ROI.

Other:

• Effective communication and collaboration with customer business orientation.
• Structured and self-organized way of working, with experience in project management.
• Strong team player with first experience in people management, or desire to grow into a manager role.
• Ability to influence change across multiple channel partners/ distributors.
• Energetic marketer who is pro-active and pragmatic.

Location:

This position can be based in our Limassol office or remotely from any of the following countries: Serbia, Greece, Bulgaria, Romania, Hungary, Croatia, Slovenia, Slovakia.