Kantata gives professional services organizations the clarity, control, and confidence they need to optimize resource planning, project management, and financial management - all to improve business outcomes for both the professional services firms we serve and their clients. Our purpose-built professional services automation software empowers over 2,500 professional services organizations in more than 100 countries to deliver radically better business outcomes. Kantata provides AI-powered insights and next best action recommendations our clients need to win more business and optimize project delivery to exceed their clients’ expectations.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

About The Opportunity

We are looking for a highly skilled and energetic Director of Product Marketing. This person will have strong experience in B2B SaaS product marketing with a proven record of launching and positioning B2B SaaS offerings to targeted industries and personas. We are looking for an expert who understands our clients’ needs and challenges, their buyer personas and motivations, as well as the competitive landscape. This person is passionate about creating and communicating differentiated value propositions that will stand out in an increasingly noisy and competitive market.

Primary Responsibilities:

Work closely with the product management team to understand and distill key product functionality and problems our solutions solve into concise and clear positioning for all stakeholders (sales, marketing, press, analysts, clients and prospects)
Create, refine and effectively communicate Katata’s differentiated value propositions.
Develop, manage, and train (internal teams) on key buyer personas and ideal customer profiles within each of the target segments we serve.
Manage the GTM launch of new solutions and features, as well as hone the positioning, pricing and packaging of existing products to help drive increased adoption
Develop sales and marketing collateral (e.g. - web content, presentations, enablement, webinars, FAQs) and sales tools (Playbooks) to enable sales to optimally position our solutions and services, and
Closely partner with sales enablement to help create and curate sales training & assets
Work closely with the analyst relations and customer marketing teams and support with product roadmap presentations.
Track key competitors, produce competitive analysis, and make recommendations on how to position effectively against competitors.
Partner with the Revenue Marketing team (Demand gen) to create bespoke content to fuel targeted sales and marketing campaigns.
Produce segment-specific content to drive awareness, consideration, engagement and ultimately purchase of Kantata’s solutions and services.
Manage internal product marketing communications as the connection between Product Management and other strategic stakeholders, including PR, Pre- and Post-Sales, Business Development, Marketing, and Client Success.

Qualifications:

10+ years of marketing experience.
5+ years of product marketing (or product management, solution consulting) experience at a B2B technology company.
Proven leadership and team-building skills
Experience working with global teams and customers to define market needs and successfully bring new products to market.
Strong affinity for deeply understanding target audiences, customer needs, competitive landscape, and sales management processes.
Track record of success driving outcomes across an organization with multiple stakeholders.
Excellent analytical, quantitative and problem-solving skills
Exceptional communication skills (written and verbal) and ability to clearly communicate and present compelling story and value-based outcomes our solutions provide.
Strong multi-tasking, and project management skills
Self-motivated, results-oriented
Ability to work in a fast-paced environment
Pragmatic Marketing certification a plus
Experience marketing a professional services business or offering a plus
Minimum of Bachelor's degree in Business or related field

Our Philosophy

We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

An intentionally engaging and collaborative culture - ditch the silo!
Strong work-life balance that’s a true focus of the company
The chance to learn from some of the best people in the business
A vibrant, collaborative, and devoted team, who still makes time for fun

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.

Kantata is an Equal Opportunity Employer.

Kantata is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at Kantata are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.