Marketing Artist

Who we are

Kant Labs builds learning software, and our goal is to make learners unstoppable. Our products have reached more than 100,000 learners, who have answered over 2 million questions so far. We recently received investment and are entering a growth phase with real marketing budgets, many channels to test, and a small team that moves fast. We need someone who can make students stop scrolling.

The role

You’ll own the visual side of our paid acquisition: the ad that stops a student’s thumb, and the variation that beats it a week later. You’ll work side by side with growth and performance marketing, test new ideas every week, and judge your work by how it performs, not just how it looks.

What you’ll do

• Design ad creatives for Meta (Instagram and Facebook) and TikTok
• Make short-form video ads built for the first few seconds: strong hooks, tight pacing, clear payoff
• Create static, carousel, UGC-style and motion creatives for each stage of the funnel, from first touch to conversion
• Turn performance data and audience insights into new creative concepts and angles
• Produce many variations of each idea to test hooks, messaging, visuals, CTAs and storytelling
• Build and run a creative testing pipeline with the growth team, so good ideas get tested quickly and winners scale
• Take winning creatives into new formats, ratios, angles and languages to extend their life
• Use AI tools (image, video and voice generation) to work faster without lowering quality

What we’re looking for

• 1–3 years of experience in performance creative, paid social, visual design or motion design
• A portfolio with performance-focused social ads, ideally for Meta, TikTok or mobile products
• You know what makes an ad convert, not just what makes it look good
• Strong skills in at least one design tool such as Figma, Photoshop or Illustrator
• A mobile-first eye: visual hierarchy, hooks, pacing, composition and storytelling
• You can produce a high volume of variations quickly without losing quality
• You can read performance data and turn it into creative decisions
• You work independently, move fast and enjoy iterating in a startup environment
• Fluent English and Turkish.

Nice to have

• Experience with AI generative tools in a production workflow
• Character animation or illustration skills
• Experience in edtech or consumer subscription products

How we work

• Full-time, fully remote. You’ll work closely with our growth and performance marketing team, with clear weekly priorities and deadlines.
• A weekly production and testing cycle. We agree on creative concepts and testing goals each week. The week’s creative batch is ready by Friday, then moves into testing.
• A clear production target. Our standard daily target is six ad creatives: one original concept brought to life as an ad, plus five variations. We plan the weekly workload around format and production complexity.
• Variations with a purpose. Each variation should test a clear hypothesis through a different hook, message, visual, CTA or storytelling approach.
• An organized creative library. You’ll keep source files and final exports clearly named, versioned and easy to find, with a record of what each creative is testing.
• Tools as part of the workflow. You’ll use design, editing and AI tools to produce efficiently while maintaining quality and consistency. Kant Labs covers the tool subscriptions and AI credits needed for the role.
• Learning from results. Together with the growth team, you’ll review test results and use those insights to shape the next round of concepts and variations.

Compensation

We aim to offer a competitive compensation package for comparable marketing artist roles at leading mobile app studios, reflecting the scope of the role and the experience you bring.

We’ll discuss your compensation expectations and the benefits that matter to you in our first conversation, and align on a salary range before any case study or practical assignment.

Why Kant Labs

• A newly funded team at the start of its growth phase
• Real ad budgets, so your creatives get tested at scale and you see the results within days
• Small team, high ownership, no layers of approvals
• Fully remote, full-time work with an İstanbul-based team