Growth Marketing Manager - Remote - US

We’re hiring a Growth Marketer to lead and own Kake's B2B growth and lead generation. This is a hands-on, systems-focused role for someone who has personally built and scaled lead-generation engines. You’ll be responsible for generating qualified partner leads and owning the funnel end-to-end, from demand creation to conversion and measurement.

This role is heavily focused on LLM-aware SEO, inbound growth, and credibility-driven marketing (case studies, proof, signal).

Ownership

• Build and operate a repeatable pipeline of high-quality B2B partners (clients)
• Own end-to-end marketing execution, experimentation, and optimization
• Drive LLM/SEO-led inbound growth and high-intent demand capture
• Be directly responsible for generating qualified pipeline for the sales team
• Establish clear measurement and reporting tied to pipeline and revenue impact
• Partner closely with leadership on positioning and growth strategy

Execution

• Design and run multi-channel B2B lead-generation initiatives, focusing on what drives qualified pipeline
• Build and maintain scalable SEO and content systems suited for the AI-first search landscape
• Develop and leverage case studies and proof-driven assets to support conversion
• Use AI tools as a core part of how you research, create, and scale marketing efforts
• Run experiments, evaluate performance, and iterate quickly, with clear insight into what’s working and what’s not
• Continuously improve funnel performance across acquisition, conversion, and attribution

Background

• Have experience marketing to US-based B2B companies - ideally within IT services, staff augmentation, recruiting, or consulting
• Have experience building and scaling lead-generation systems (not just supporting campaigns)
• Are especially strong in:
• LLM-aware SEO and inbound growth
• Lead generation and funnel optimization
• Case-study-driven, credibility-first marketing
• Have experience designing funnels, attribution, and workflows in HubSpot and/or similar CRM/marketing automation tools
• Enjoy owning execution while influencing strategy, and want real accountability and visible impact

Why Kake?

Kake is a remote-first company with a global community, fully believing that it’s not where your table is, but what you bring to the table that matters. We provide top-tier engineering teams to support some of the world’s most innovative companies, and we’ve built a culture where great people stay, grow, and thrive. We’re proud to be more than just a stop along the way in your career - we’re the destination.