Senior Marketing Manager

To apply, kindly submit your resume in English. Please note that any other format will not be considered.

Who we are:

Benefits:

• Competitive salary. Receive your pay in USD!
• 100% fully remote work setup. Work from home or work from anywhere in the world— forever! Eliminate the hassles of commuting and be around family more without missing out on life’s biggest moments.
• Healthy work-life balance. There’s nothing we prioritize more. We do regular check-ins with the team for the first few months to provide support and work advice. We also make sure you are working with only the best clients and a healthy work environment.
• Health Insurance. Covered after the third month of the contract.
• Mental Health Support Program. We have an in-house mental health professional to make sure our team members have all the support they need.
• Referral Bonuses. Earn up to USD 100 for every successful candidate you refer (because you'll want to tell your friends!)
• Fun virtual events. We have monthly virtual events where everyone gets together, plays fun games, and celebrates special holidays, with many opportunities to win cash and exciting prizes.
• Kajae Spotlight Bonus. With stellar performance comes the Kajae Spotlight cash bonus!
• We have a tribe! Get the chance to engage with the whole team on our social platform and earn coins along the way. Bid on some of our crazy auctions and get the chance to win prizes like Airpods, Apple Watch, Starbucks gift cards, shopping or experience vouchers, and more!
• Continuing Education. 100% free courses are offered through our university partners in the US to earn academic credits for Master’s or Graduate Degree programs.
• All-Expense Paid Summits. You can earn your way to our annual Kajae Summit as a reward for your outstanding performance and tenure. The last two summits were held at Palawan, Philippines, and Cusco, Peru (we saw Machu Picchu together!).

About the Role

Kajae is seeking a strategic and execution-driven Senior Marketing Manager to lead inbound marketing, brand positioning, and demand generation initiatives that directly contribute to revenue growth.

This role will own the development and execution of scalable B2B marketing programs designed to generate qualified pipeline while strengthening Kajae’s market presence across digital channels.

The ideal candidate has experience within staff augmentation, outsourcing, nearshore, offshore, recruitment, or similar service-based industries and understands how to build creative marketing strategies that stand out in highly competitive markets.

What You’ll Do

Demand Generation

• Design and execute inbound B2B lead generation strategies
• Develop and manage Account-Based Marketing (ABM) programs
• Lead SEO, GEO, and AEO initiatives with a growth-oriented approach
• Manage website optimization efforts within Framer
• Build and execute content-driven acquisition strategies
• Run and optimize paid acquisition campaigns across Google Ads, LinkedIn, and other relevant platforms
• Execute email marketing campaigns and lead nurturing workflows
• Develop creative initiatives that increase brand awareness and pipeline generation
• Build lead journey strategies connecting website traffic, content engagement, automation, newsletters, and outbound sales signals

Marketing Analytics & Optimization

• Track and analyze marketing KPIs and campaign performance
• Build dashboards and reporting frameworks
• Analyze acquisition channels using Clay and other marketing automation tools
• Monitor lead quality alongside GTM and Sales teams
• Identify audience trends and optimization opportunities
• Continuously improve CAC, conversion rates, and pipeline contribution

Marketing Operations & Leadership

• Lead and coordinate marketing priorities and execution
• Build scalable workflows, automation systems, and operational frameworks
• Create and document SOPs, playbooks, and campaign systems
• Improve operational efficiency and campaign execution speed
• Collaborate cross-functionally with GTM, Sales, Operations, and Leadership teams

Brand Strategy

• Define and evolve Kajae’s brand positioning
• Ensure messaging consistency across LinkedIn, YouTube, Instagram, Facebook, and other channels
• Lead strategic campaigns, launches, and growth initiatives
• Strengthen brand awareness, share-of-voice, and digital presence
• Develop long-term differentiation strategies within the staffing and outsourcing market

What You’ll Need

• 7+ years of experience in B2B marketing, demand generation, or growth marketing
• 3+ years leading marketing teams or cross-functional initiatives
• Proven experience driving inbound marketing and pipeline generation
• Experience within staff augmentation, outsourcing, recruitment, nearshore, offshore, or related industries strongly preferred
• Experience with:
• Zoho One
• HubSpot
• Clay
• Marketing automation platforms
• Strong understanding of:
• SEO
• GEO
• AEO
• Content marketing
• Paid acquisition
• Lead nurturing
• Funnel optimization
• Experience managing:
• LinkedIn Ads
• Google Ads
• Multi-channel campaigns
• Email marketing
• Strong analytical mindset with experience building KPI dashboards and performance reporting
• Ability to develop scalable marketing processes, automation workflows, and SOPs
• Strong communication and leadership skills

Nice to Have

• Experience with Zoho Campaigns and SalesIQ
• Familiarity with Framer
• Awareness of emerging AI-driven search trends and AI search optimization

What Success Looks Like

• Consistent generation of Marketing Qualified Leads (MQLs)
• Improved lead-to-opportunity conversion rates
• Strong ROI across acquisition channels
• Increased brand visibility and digital presence
• Scalable operational workflows and automation systems
• High-quality execution of campaigns and strategic initiatives
• Stronger positioning within the staff augmentation and outsourcing space