Digital Marketing Specialist

K2America is a Web Development and Digital Marketing Agency based in Little Rock, Arkansas, USA and have a subsidiary entity in India.

We are looking Digital Marketing for our client who is in Building material Supply Industry!

Job Description:

• Sales Reporting & Analysis

• Develop monthly/quarterly sales reports highlighting top-selling materials and underperforming categories.

• Identify reasons for sales declines (seasonality, pricing, competition, campaigns) and recommend corrective strategies.

• Track customer behavior, lead sources, and ROI across digital channels.

• SEO & Website Optimization

• Conduct keyword research for stone/quartz-related products and services.

• Optimize website content, product pages, and blogs for organic search ranking.

• Implement on-page, off-page, and technical SEO strategies.

• Monitor site performance and recommend improvements for user experience and conversions.

• Paid Media Campaigns

• Plan, launch, and manage Google Ads campaigns (Search, Display, Shopping, and Retargeting).

• Optimize campaigns for CPL (Cost per Lead) and ROI.

• Monitor A/B testing, ad creatives, and keyword performance.

• Social Media Marketing

• Create and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, Pinterest).

• Run paid campaigns targeting contractors, interior designers, homeowners, and businesses.

• Track engagement, growth, and conversions through analytics tools.

• Content Marketing

• Develop blog posts, case studies, and visual content (videos, reels, infographics) to showcase installations and product benefits.

• Collaborate with sales/installation teams to create customer success stories.

• Ensure all content aligns with brand voice and educates target audiences.

• Email Marketing & CRM

• Build and manage email campaigns for promotions, new arrivals, and client education.

• Segment email lists for contractors, B2B, and B2C customers.

• Track open rates, CTR, and lead conversions.

• Analytics & Reporting

• Use Google Analytics, Search Console, and other tools to monitor traffic and conversions.

• Provide weekly/monthly insights to management with actionable recommendations.

• Brand & Competitor Monitoring

• Research competitor digital strategies in stone/quartz distribution.

• Benchmark performance and identify new opportunities.

• Local SEO & Listings

• Optimize Google My Business and local directory listings.

• Drive foot traffic and local leads through geotargeted campaigns.

• Collaboration with Sales Teams

• Align digital marketing strategies with sales objectives.

• Share insights to improve sales approaches and product positioning.

• Budget & ROI Management

• Manage digital marketing budgets effectively.

• Ensure ad spends align with revenue goals.

• Influencer & Partnership Marketing

• Collaborate with interior designers, architects, and home improvement influencers.

• Develop partnerships to expand brand reach.

• Reputation Management

• Monitor and respond to online reviews (Google, Houzz, Yelp).

• Implement strategies to encourage positive customer feedback.

• Innovation & Trends

• Stay updated on the latest digital marketing, SEO, and stone industry trends.

• Test new tools, platforms, and campaign strategies.

• Lead Generation Optimization

• Implement landing pages, lead forms, and call-to-action strategies.

• Nurture leads into paying customers through marketing funnels.

• Crisis & Gap Management

• Quickly assess underperforming campaigns and implement corrective action.

• Support sales recovery efforts in low-performing months.

• Project Management

• Coordinate multiple campaigns, ensuring timely execution and delivery.

• Work with external vendors, designers, or agencies if needed.

• Reporting to Management

• Present performance updates to leadership with clear insights on what’s working, what’s not, and next steps.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience (3–5+ years) in digital marketing, preferably in construction, interiors, or related industries.
• Strong knowledge of Google Ads, SEO, Analytics, and social media platforms.
• Excellent communication and analytical skills.
• Experience in B2B and B2C marketing is a plus.