Senior Marketing Manager, B2B Growth

Brief Description

About K12 Coalition

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning. K12 Coalition came together when educators with deep experience as teachers, school leaders, and high-level district administrators observed a genuine need for something better. Our divisions include iteach, Passage Preparation, Professional Development Institute, Teaching Channel, Lavinia Group, and Keys to Literacy.

About Teaching Channel

Teaching Channel is a trusted partner and one-stop shop for teacher learning and development. From graduate-level courses and professional development programs, to our innovative video platform for self-reflection, coaching and exemplar videos, we are driven to provide engaging learning, positively impacting student achievement, and preparing educators for a lifetime of success.

Employment Type

• Full-Time
• Exempt
• Salaried

Location: Remote, available from anywhere within the U.S.

The Opportunity

The Senior Marketing Manager, B2B Growth is a member of Teaching Channel’s Marketing team and serves as the primary marketing partner supporting Teaching Channel's district growth initiatives. This role is responsible for building awareness, generating qualified school/district leads, and supporting pipeline growth through targeted campaigns, content, events, and sales enablement initiatives. This role will architect the B2B demand engine, owning strategy, performance, and optimization across the full pipeline from top-of-funnel awareness through closed-won revenue.

Working closely with sales and cross-functional partners, this role develops marketing strategies that align with district purchasing processes, stakeholder needs, and long-term sales cycles. The Senior Marketing Manager also collaborates across the broader K12 Coalition Marketing team to support a consistent customer experience and may contribute to enterprise-wide marketing initiatives as needed.

The Senior Marketing Manager, B2B Growth reports to the Director, Marketing, Teaching Channel.

What You’ll Do

B2B Demand Generation & Pipeline Development

• Develop and execute B2B marketing strategies for Teaching Channel+ and the Teaching Channel Platform, with responsibility for school/district lead generation, pipeline growth, and marketing-sourced revenue.
• Architect and continuously optimize a multi-channel demand generation engine spanning LinkedIn, paid search, programmatic display, email, direct mail, webinars, and content syndication.
• Build and manage a full-funnel lead nurturing system that moves school/district prospects from initial awareness through evaluation, purchase intent, and closed-won.
• Develop and execute account-based marketing (ABM) programs targeting priority district accounts.
• Plan and support Teaching Channel's participation in conferences, trade shows, webinars, and virtual events to generate awareness and qualified leads.
• Create campaigns and content that support school/district decision-makers throughout the buying process.

HubSpot & Revenue Operations

• Own HubSpot as the B2B marketing intelligence platform managing lead scoring models, lifecycle stages, workflow automation, campaign attribution, and pipeline dashboards.
• Design and maintain lead scoring frameworks that accurately reflect buyer intent and readiness, enabling precise MQL-to-SQL handoffs with the sales team.
• Develop and own marketing performance dashboards that track pipeline velocity, conversion rates by stage, campaign attribution, and return on marketing investment reporting regularly to leadership.

Sales Enablement & Alignment

• Partner with the sales team to align on target accounts, lead qualification criteria, handoff processes, and pipeline reporting.
• Develop and maintain sales enablement resources, including case studies, ROI tools, proposal materials, implementation guides, and product collateral.
• Create district-focused messaging that addresses organizational priorities such as educator development, retention, compliance, budget planning, and instructional outcomes.
• Monitor and report on marketing performance, including pipeline contribution, conversion rates, campaign effectiveness, and marketing-influenced revenue.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, Advertising, Public Relations, or a related field, or equivalent combination of education and relevant experience.
• 6-9 years of experience in B2B marketing, demand generation, field marketing, or a related area supporting enterprise or institutional buyers.
• HubSpot expertise including lead scoring, lifecycle stage management, workflow automation, campaign attribution, and revenue reporting.
• Experience developing and executing account-based marketing (ABM) strategies and campaigns.
• Understanding of complex B2B sales cycles involving multiple stakeholders and decision-makers.
• Strong written, verbal, and presentation communication skills.
• Experience analyzing campaign performance, pipeline metrics, and marketing effectiveness.
• Strong project management and cross-functional collaboration skills.

Preferred

• Experience within the education sector.
• Familiarity with school/district procurement processes, education funding sources, and district budget cycles.
• HubSpot certification strongly preferred.
• Experience using ABM platforms, intent data tools, or similar technologies.

How We Work at K12 Coalition

Our work is grounded in five Core Competencies that guide how we collaborate, support others, and move work forward: Accountability, Adaptability, Collaboration, Customer Service Orientation, and Initiative.

• Accountability: Following through on work, owning commitments, and communicating progress or challenges along the way.
• Adaptability: Navigating change with flexibility and focus as priorities, information, or needs shift.
• Collaboration: Working together across roles and perspectives to achieve shared goals.
• Customer Service Orientation: Meeting the needs of internal and external partners with clarity, responsiveness, and follow-through.
• Initiative: Taking action without waiting to be asked and looking for ways to improve systems, processes, or experiences.

Compensation Philosophy

As part of our commitment to maintaining fair and consistent compensation practices, new hires are typically brought into the organization at a salary between the band minimum and midpoint, based on their qualifications, location, internal alignment, and the budgeted amount for the role.

Why Work with Us

We believe in supporting the whole employee by offering a comprehensive benefits package designed to meet diverse needs. Our full-time employee benefits include flexible time off, paid parental leave, comprehensive medical, dental, and vision insurance, and a 401(k) with company matching. We are committed to fostering a work environment that promotes both personal and professional well-being.

Our Selection Process

Our selection process typically includes an online application, a short phone interview, a hiring manager interview, a candidate exercise, and a final interview.

AI-Assisted Interview Process

As part of our hiring process, selected candidates may be invited to complete an AI-assisted audio/video screening interview. This structured interview helps our recruiting team evaluate candidates consistently by capturing responses to job-related questions. AI-generated summaries and insights are used to support, but not replace, human evaluation. All hiring decisions are made by K12 Coalition team members.

Equal Employment Opportunity

K12 Coalition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need assistance or accommodation during the interview process due to a disability, please email us at recruitingteam@k12coalition. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Protecting Your Job Search

K12 Coalition Is Committed To a Transparent And Secure Recruitment Process. Please Keep The Following In Mind As You Explore Opportunities With Us

• Official communication: All recruitment-related communication will come from an @k12coalition.com email address. We do not use messaging platforms for recruiting.
• Application process: We do not send unsolicited job offers. All open positions are listed on our official Careers Page, and any offer follows a formal interview process.
• No upfront payments: We will never ask candidates to pay fees of any kind during the hiring process, including for training materials, background checks, or equipment.

If you receive any communication that does not align with the above, please report it to recruitingteam@k12coalition.com.