Regional Marketing Manager（SEA)

Position: Regional Marketing Manager - Photography Equipment

Department: Global Brand Marketing

Location: [Specify region: SEA]

Impact You'll Create:

Drive 20%+ GMV growth in your region through localized strategies across Amazon/独立站/B2B channels, while elevating brand search volume by 30%+ in local photography communities.

Core Responsibilities

📈 Strategic Market Ownership

· Translate global brand strategy into region-specific playbooks (e.g.: "Value-driven campaigns for NA" vs "Precision design storytelling in Japan")

· Allocate $2M+ annual budgets across channels/categories (tripods, filters, lighting systems) with ROI tracking

🛠️ Omni-channel Execution

· Master Amazon mechanics: A+ page optimization, Prime Day battle plans, Sponsored Brands ROI boosting

· Build local KOL arsenals: Recruit 50+ photography influencers/year, co-create unboxing series with 100k+ view targets

· Launch geo-targeted Google/FB campaigns with <7% CPA

🌐 Localization Engine

· Design member ecosystems: Localized loyalty programs driving 35%+ repeat purchase rate

· Cultivate regional PR networks: Secure 10+ media features/quarter in niche photography outlets

👥 Team Leadership

· Coach 8-10 member squad (content creators, media buyers, CX specialists) to hit quarterly KPIs

· Implement performance dashboards reducing campaign analysis time by 40%

What We Need

✔️ Non-negotiables

· 5+ years scaling cross-border e-commerce brands ($10M+ GMV responsibility)

· Fluency in Amazon SEO/SEM + Google Ads ecosystem (certifications preferred)

· Bilingual in English & Mandarin with weekly HQ syncs

🔍 Success Metrics

· 1st Year KPIs: 25% GMV growth | 15% market share increase | 50+ local KOL partnerships

🎯 Ideal Profile

· Photography gear enthusiasts who understand tripod torque specs & lighting color temps

· Ex-Amazon Vendor Managers or 4A agency leads turned brand-side strategists

· Data-obsessed storytellers fluent in Helium 10 & Google Analytics

Why Apply?

Lead marketing for the world's fastest-growing photography equipment brand, with proprietary access to:

✓ 23 patented technologies ✓ 120+ global design awards ✓ 15% YOY innovation pipeline