Creative Services Designer

JustinBradley’s client is seeking a Creative Services Designer, Playables to help create engaging, interactive advertising experiences that inspire players to discover and download games. This role combines creative design, level design, 3D asset creation, and marketing innovation to build high-performing playable ads for mobile gaming audiences.

About the Role

As a key member of the Creative Services team, you will design and prototype playable ad concepts, create and optimize 3D assets, and collaborate with artists, engineers, producers, and user acquisition teams to deliver compelling interactive experiences. This is an ideal opportunity for a creative problem-solver who thrives in a fast-paced environment and enjoys taking ownership from concept through implementation in Unity and other game engines.

Responsibilities

• Rapidly design and prototype interactive mini-game and playable ad concepts for mobile game marketing campaigns.
• Create wireframes, mockups, level layouts, and gameplay flows that clearly communicate playable concepts to stakeholders.
• Develop and optimize 3D assets, including modeling, rigging, topology cleanup, and asset optimization.
• Collaborate closely with artists, engineers, producers, product marketing managers, and user acquisition teams to bring playable concepts to life.
• Provide visual direction and feedback throughout development to ensure high-quality creative outputs.
• Analyze playable performance data and user behavior to inform future creative decisions and gameplay experiences.
• Identify compelling gameplay moments and translate them into engaging playable ad experiences.
• Participate in concept reviews, creative critiques, and stakeholder presentations.
• Iterate designs quickly based on performance insights, stakeholder feedback, and testing results.
• Work with the Creative Director and Product Marketing Management team to develop and execute playable ad campaigns.
• Utilize AI-powered creative tools to accelerate ideation, iteration, asset creation, and overall production workflows.

Qualifications

• 3+ years of experience working with Unity, Unreal Engine, HTML games, or comparable interactive game development tools.
• Experience designing and implementing gameplay systems, levels, or interactive marketing experiences.
• Solid understanding of game mechanics, player behavior, and gameplay pacing.
• 3+ years of experience using 3D content creation tools such as: Maya, Blender, ZBrush, Substance Painter/Designer, Other digital content creation software.
• Demonstrated experience with: 3D modeling, Rigging, Topology cleanup, Asset optimization for real-time applications.

Preferred Skills

• Experience in the mobile gaming industry.
• Familiarity with user acquisition (UA) playable ads and interactive advertising formats.
• Experience with casual, hybrid-casual, hyper-casual, or midcore mobile games.
• Understanding of current trends within the mobile gaming market.
• Knowledge of 4X strategy games.

Portfolio Requirements

Candidates should provide a portfolio showcasing:

• Playable ads, mini-games, or casual game experiences.
• Level design examples.
• 3D modeling work.
• UI and gameplay layout examples.
• Asset optimization and implementation work.

JustinBradley is an EO employer – Veterans/Disabled and other protected categories.