Marketing Manager, Demand Generation

About Just Appraised

We build software that uses natural language processing (NLP) and AI to help local governments work faster, more accurately, and more efficiently. Over 120 local government entities in 25 states rely on us to help drive revenues and provide important services that power society.

Thrive, wherever you call home. Join our fully remote team and unlock a world of possibilities beyond just a paycheck:

• Globally connected, locally supported: Thrive in a vibrant online community that celebrates your unique talents, wherever you are.
• Supportive parental leave: Welcoming a new member to your crew? We've got your back with time and support to adjust.
• Home office, fully equipped: Craft your ideal workspace with our generous home office and equipment stipend.
• Plus: Flexible work arrangements, continuous learning opportunities, and much more!

This isn't just a job; it's a launchpad for personal and professional growth.

About The Role

Just Appraised is looking for a Marketing Manager, Demand Generation to own and execute marketing programs that drive pipeline growth, customer engagement, and revenue expansion. This role will focus on building scalable demand generation programs across conferences, outbound campaigns, account-based marketing, webinars, and other customer marketing initiatives.

The ideal candidate combines a data-driven, AI-first mindset with hands-on experience driving measurable results in government marketing or high-growth B2B SaaS/technology environments.

What You'll Do

• Conferences & Events

• Lead the strategy, planning, and execution of industry conferences and trade shows.

• Maximize ROI with integrated pre-, during-, and post-event campaigns.

• Drive booth experience, lead capture, and pipeline conversion.

• Outbound Lead Generation

• Develop and manage outbound email programs that generate qualified pipeline.

• Use data and AI-driven insights to optimize targeting, personalization, and messaging.

• Continuously analyze performance and refine campaigns for better conversion.

• Account-Based Marketing (ABM)

• Partner closely with Customer Success and Sales to design and execute ABM programs for new and existing accounts.

• Create campaigns that drive cross-sell, upsell, and expansion opportunities.

• Leverage AI tools to segment audiences and deliver personalized experiences at scale.

• Webinars & Digital Programs

• Plan and execute webinars that engage prospects and customers.

• Partner with internal experts to develop compelling, relevant content.

• Report on engagement, conversion, and contribution to pipeline.

• Customer Marketing

• Build and manage customer user groups and forums to foster advocacy and retention.

• Partner with Customer Success to deliver programs that increase satisfaction and lifetime value.

• Develop case studies, testimonials, and stories that amplify customer impact.

• AI-First Marketing Mindset

• Champion the use of AI and automation across campaigns for targeting, personalization, and analytics.

• Pilot new tools and approaches to stay ahead of industry trends and drive efficiency.

Key KPIs For The Role

• Conference ROI → Pipeline generated and closed-won revenue attributable to event spend
• Sales Qualified Leads (SQLs) → Deliver a consistent flow of high-quality SQLs generated from marketing activities that meet Sales acceptance criteria
• Cross-Sell / Upsell ARR → Contribute directly to expansion revenue by driving pipeline from existing customers and enabling Customer Success to drive revenue expansion

Qualifications

• 5–8 years of B2B marketing experience, ideally in high-growth SaaS, technology, or government-focused sectors.
• Demonstrated success driving demand generation programs across conferences, outbound campaigns, ABM, and webinars.
• Experience with government buyers, procurement processes, or public sector stakeholders (preferred but not required).
• Proven ability to collaborate with Sales and Customer Success to achieve revenue outcomes.
• Strong knowledge of CRM and marketing automation systems
• Data-driven approach, with experience using AI-driven marketing tools for targeting, personalization, and performance optimization.
• Excellent storytelling, communication, and project management skills.

Our culture

• EQ > IQ: We value great minds and the ability to communicate with empathy
• Customer Comes First: We work closely with our clients to understand their needs and how they use our products
• Start-to-Finish Ownership: We take responsibility for anything we can influence
• Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
• Fast-Paced Environment: The “growth mindset” is key to our success. If it won’t break anything, go for it!