Event Marketing Specialist

Founded in 1953, Jungheinrich ranks among the leading solutions providers for the intralogistics sector, with revenue of over €4 billion and more than 19,000 employees worldwide. Our goal is to be the No. 1 choice in intralogistics worldwide. The Group strategy is driven towards growing profitably and creating value sustainably.

As part of this strategy, a unique Global Business Services Center has been established in Brasov, in 2022, working together with all Jungheinrich entities worldwide, providing support in their day-to-day operations.

We are a young organization, in full grow, and we are proud to say that we already proved our capabilities – all our internal customers are very satisfied with the way we work, and our people created strong relationship that makes the team function at its best.

Key Responsibilities:

• Plan, develop, and manage end-to-end integrated communication concepts for international trade fairs (pre-event, on-site, and post-event).
• Lead the strategic positioning and messaging for large-scale exhibition booths (500m²+ environments preferred).
• Align trade show concepts with global marketing and sales strategies, ensuring clear value propositions and strong lead-generation focus.
• Contribute to the development and optimization of sales-oriented trade fair formats, including customer events, product launches, executive tours, and live demonstrations.
• Ensure measurable KPIs (lead quality, pipeline contribution, customer meetings, media reach).
• Support the integration of CRM processes and digital lead capture systems.
• Manage international exhibition projects from concept to execution, including budget responsibility and timeline control.
• Coordinate and supervise external agencies, stand builders, technical providers, and logistics partners in close alignment with the Senior Live Communication Manager or TeamLead.
• Act as a central interface between Marketing, Sales, Product Management, and regional subsidiaries.
• Ensure consistent global brand presentation across different markets.
• Support the organization and execution of trade fairs worldwide, including operational tasks beyond communication-related activities.
• Oversee on-site build-up, show days, and dismantling.
• Ensure compliance with venue regulations, safety standards, and international logistics requirements.
• Drive continuous improvement of exhibition processes and formats.
• Integrate digital tools, interactive technologies, and hybrid elements into booth concepts (e.g., touchpoints, AR/VR applications, lead tracking systems).
• Evaluate emerging technologies to enhance visitor engagement and measurable business impact.

Requirements for Success:

• Degree in Media & Communication Studies, Marketing, Business Administration, or comparable qualification; alternatively, relevant professional training.
• 3–5 years of professional experience in Live Communication / Event Marketing within a B2B industrial environment.
• Proven experience managing large international trade shows such as LogiMAT, ProMat, or similar large-scale international industrial treadeshows.
• Demonstrated project management experience in complex, multi-stakeholder international environments.
• Strong understanding of logistics, intralogistics, automation, or industrial technology sectors is highly desirable.
• Deep knowledge of trade show operations, stand construction processes, and international exhibition logistics.
• Strong sales orientation and understanding of customer in B2B exhibition environments.
• Excellent communication and stakeholder management skills with high intercultural competence.
• Structured, solution-oriented working style with strong organizational capabilities.
• Very good MS Office skills; basic SAP knowledge is aplus.
• Willingness to travel internationally and work on-site during tradeshows.
• Fluent English (written and spoken); additional languages are an advantage.

In case we will agree to start working together, you will find here:

• A great team, supporting newcomers to adapt fast and to achieve professional excellence very quickly;
• Excellent working set-up, with flexible schedule and hybrid program, allowing you to maintain a balanced life-workstyle;
• Professional development opportunities through quality training, constant guidance, and support;
• An attractive compensation package adapted to the market conditions;
• Friendly and cozy work environment.