Digital Marketing Account Manager

Overview
Join our dynamic team as a Digital Marketing Account Manager and lead innovative marketing strategies that drive growth and engagement across diverse digital platforms. In this role, you will manage client accounts, develop tailored marketing campaigns, and utilize cutting-edge tools to optimize performance. Your energy and expertise will help brands reach their full potential online, creating impactful experiences that resonate with target audiences. This paid position offers a vibrant environment where creativity meets data-driven results, empowering you to make a real difference in the digital landscape.

Duties

• Develop comprehensive digital marketing strategies aligned with client goals, including SEO, SEM, social media marketing, and content creation.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook Advertising, and marketing automation tools to maximize ROI.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and visibility.
• Analyze website and campaign performance using Google Analytics, SQL, and other analytics tools; generate reports to inform ongoing optimization efforts.
• Oversee content management systems like WordPress and implement HTML, CSS, and JavaScript enhancements for website improvements.
• Coordinate social media management efforts across platforms including Facebook, Instagram, LinkedIn, and Twitter to boost engagement.
• Collaborate with creative teams utilizing Adobe Creative Suite and Adobe Photoshop for compelling graphic design and content visuals.
• Execute conversion optimization strategies to increase lead generation and sales through A/B testing and performance marketing techniques.
• Support email marketing campaigns by crafting copy, segmenting audiences, and analyzing campaign metrics for continuous improvement.
• Stay current with industry trends in digital marketing, SEM (Search Engine Marketing), B2B marketing, e-commerce strategies, and emerging technologies to keep campaigns innovative.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong knowledge of Google Ads (formerly Google AdWords), Facebook Advertising, and Google Analytics for campaign management and analysis.
• Experience with content management systems like WordPress; familiarity with HTML, CSS, JavaScript for website updates.
• Expertise in social media marketing management across multiple platforms using social media management tools.
• Skilled in graphic design using Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Ability to implement conversion optimization techniques through analytics-driven insights.
• Knowledge of email marketing platforms and automation tools for targeted campaigns.
• Understanding of SQL or other data querying languages for advanced performance analysis.
• Excellent copywriting skills tailored for digital channels; ability to craft compelling content that drives engagement.
• Familiarity with B2B marketing strategies within e-commerce environments; experience managing multiple client accounts is a plus. This role offers an exciting opportunity to harness your digital marketing expertise in a fast-paced environment where innovation is celebrated!

Pay: $3,000.00 - $4,500.00 per month

Benefits:

• Paid time off
• Professional development assistance

Work Location: Remote