Marketing Director

Title: Marketing Director

The company was founded in 2016, is a market leader in manual espresso machines. We design innovative, affordable, lever-based espresso makers that cater to a variety of experience levels and budgets. As a company, we're passionate about bringing high-quality espresso to homes worldwide.

:As Growth Marketing Director, you’ll drive all aspects of our marketing strategy, reporting directly to the CEO. This hands-on role involves owning key growth initiatives—spanning paid media, affiliate marketing, PR, partnerships, and SEO—to increase revenue and profitability. You’ll manage campaigns, optimize funnels, and experiment with new channels, all while directly influencing product visibility and customer acquisition

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Responsibilitie

• s:Lead Growth Initiatives: Own and scale paid media, affiliate, PR, partnerships, and SEO programs to drive awareness and conversion
• s.Own Key Channels: Oversee and optimize performance marketing campaigns, affiliate networks, and partnership
• s.Collaborate with Teams: Work closely with the creative team to develop assets and guide strategic direction; align with Amazon and product teams for integrated campaign
• s.Drive Innovation: Identify new growth opportunities and channels to expand The company each in existing and new market
• s.Analyze and Improve: Continuously track performance, analyze data, and optimize marketing tactics to achieve KPI
• s.Budget Management: Manage the marketing budget to balance growth and efficiency, ensuring ROI across all channel

s.
Ideal Candida

te:You are a hands-on growth marketer with 10+ years of experience driving e-commerce and consumer product growth. You thrive on experimenting with new strategies, staying at the forefront of marketing trends, and working directly with tools and platforms to execute your vision. You are data-driven, and results-oriented, and have a proven ability to grow and scale marketing channe

ls.
Requireme

• nts:10+ years of e-commerce growth marketing experience (consumer product brands prefer
• red)Hands-on experience managing campaigns with budgets over $1MM annu
• allyStrong expertise in paid media, affiliate marketing, PR, partnerships, and
• SEOProven ability to analyze performance and implement data-driven improvem
• entsStrong communication and organizational skills with a strategic min

dset
We O

• ffer:Competitive compensation + employee bonus
• planPaid time off and 401k with company contrib
• utionHealth, dental, and vision insu

rance
The company is an equal opportunity emp

loyer.