Growth Marketing Director

Title: Growth Marketing Director

We are currently unveiling a new series of user friendly

products throughout 2025 and 2026. We invite the Growth Marketing Director to

join us on this exciting journey.

About the Role

As the Growth Marketing Director, you will collaboratively spearhead the company’s

comprehensive growth strategy, reporting directly to the CEO. The ideal candidate

needs to be an expert across the digital marketing landscape. This hands-on position

entails identifying and leading critical growth initiatives across paid media, affiliate

marketing, PR, partnerships, and SEO to enhance revenue and profitability. You will

oversee campaigns, optimize funnels, and explore new channels, all while directly

influencing product visibility and customer acquisition. This remote position is open to

candidates across the United States and may involve occasional travel.

Responsibilities

Lead Growth Initiatives: Take ownership of scaling paid media, affiliate

marketing, PR, partnerships, and SEO programs to boost awareness and

conversions.

Drive Innovation: Identify new growth opportunities and channels to expand

The company’s presence in existing and new markets.

Manage Key Channels: Directly oversee and optimize performance marketing

campaigns, affiliate networks, and partnerships.

Collaborate with Teams: Work closely with the creative team to develop assets

and guide strategic direction; collaborate with Amazon and product teams for

integrated campaigns.

Analyze and Improve: Continuously monitor performance, analyze data, and

optimize marketing strategies to achieve KPIs.

Budget Management: Effectively manage the marketing budget to balance

growth and efficiency, ensuring ROI across all channels.

Ideal Candidate

You are a creative thinker, skilled at aligning our products’ competitive advantages with

customer expectations across different experience levels and budgets. With over 10

years of hands-on experience in driving e-commerce and consumer product growth, you

excel at experimenting with new strategies, staying ahead of marketing trends, and

leveraging tools and platforms to bring your vision to life. Data-driven and results oriented,

you have a proven track record of scaling marketing channels effectively.

Requirements

Creative mind and confidence to propose new ideas,

10+ years of e-commerce growth marketing experience, preferably with

consumer product brands.

Hands-on experience managing campaigns and annual marketing budgets.

Strong expertise in paid media, affiliate marketing, PR, partnerships, and SEO.

Proven ability to analyze performance data and implement data-driven

improvements.

Excellent communication and organizational skills with a strategic mindset.

We Offer

Competitive compensation plus employee bonus plan and equity program.

Paid time off and 401k with company contribution.

Health, dental, and vision insurance.

The company is an equal-opportunity employer.