Joe Vipond London, founded by Joe Vipond in 2021, is a British luxury men’s grooming house serving international clientele from its flagship inside The Londoner Hotel, Leicester Square.

Built around precision, privacy, and quiet confidence, the brand redefines modern men’s grooming through exceptional craftsmanship and elevated service.

Rooted in British refinement and driven by international ambition, Joe Vipond London continues to expand its reach — offering discreet, world-class experiences for a clientele who value excellence in every detail.

Role Description

We are seeking a Freelance Social Media & Marketing Coordinator to support an initial 60–90 day project, managing the brand’s digital communications and launch activity.

The role focuses on executing the day-to-day delivery of marketing content — from social scheduling and email campaigns to coordinating with photographers, PR partners, and ad specialists — ensuring consistency and brand alignment across all channels.

This is a freelance, remote position, reporting directly to the founder.

There is potential for the role to evolve into a long-term or full-time marketing position as the brand continues to grow internationally.

Key Responsibilities

Plan, schedule, and post organic content across Instagram, LinkedIn, and TikTok.
Write and edit on-brand captions and marketing copy.
Coordinate creative assets with photographers, videographers, and designers.
Manage and build client emails and newsletters (Mailchimp).
Liaise with PR and paid ad partners to align creative direction.
Monitor and report on engagement, audience growth, and campaign performance.
Utilise AI tools to assist with insights, content ideation, and workflow optimisation.
Maintain a clean, consistent, luxury visual identity across all digital touchpoints.

Qualifications

3+ years of experience managing social media and marketing for luxury, hospitality, or lifestyle brands.
Strong creative and copywriting skills with attention to detail.
Proficiency with digital marketing tools (Meta Business Suite, Canva / Adobe Express, Mailchimp).
Familiarity with paid media coordination and influencer / PR management.
Highly organised, deadline-driven, and comfortable working independently.
Data-aware and confident analysing engagement metrics.
Experience with AI tools (such as ChatGPT) preferred.