Product Owner - Salesforce Marketing B2C and B2B2C

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About Forsys

Forsys is a rapidly growing technology and services company specializing in Lead-to-Revenue transformations. We help enterprises streamline sales, quoting, contracting, billing, and revenue operations from advisory to implementation and managed services.

If you re entrepreneurial, relationship-driven, and eager to make an impact in the Salesforce ecosystem, you ll thrive here.

Job Description: Product Owner Marketing Technology

Remote

Position Overview:

We are seeking an experienced Product Owner Marketing Technology to lead the strategy, roadmap, and execution of marketing technology initiatives across B2C and B2B2C business models. This role will be responsible for owning and optimizing marketing automation platforms, primarily Salesforce Marketing Cloud, to drive customer acquisition, engagement, and lifecycle marketing outcomes.

The ideal candidate will combine product ownership, marketing strategy, and data-driven decision making to solve customer problems, improve experiences, and unlock new growth opportunities, while partnering closely with product teams across business units.

Key Responsibilities

Product Ownership & Strategy

• Own the marketing automation product roadmap aligned with business and GTM objectives.
• Define product vision, priorities, and success metrics for marketing automation capabilities.
• Make data-driven decisions to identify, prioritize, and solve key customer and business problems.
• Partner with Marketing, Sales, Commerce, IT, and Product teams across business units to ensure alignment on customer journeys, messaging, and growth initiatives.
• Support and optimize new customer acquisition as well as upsell and cross-sell marketing strategies.
• Drive channel growth through SEO-informed strategies and marketing automation alignment.
• Identify and expand channel partnerships to increase reach and conversion.
• Manage backlog, user stories, and sprint planning using Agile methodologies.

Platform Management & Optimization

• Lead implementation, enhancement, and optimization of:

• Salesforce Marketing Cloud Engagement

• Oracle Eloqua

• Lead experimentation programs including A/B and multivariate testing.

• Drive funnel optimization across acquisition, engagement, and conversion stages.

• Oversee campaign orchestration, customer journeys, segmentation, and personalization.

• Ensure optimal use of email, mobile, and digital engagement channels.

• Drive improvements in deliverability, engagement, and conversion metrics.

• Define and track KPIs for marketing automation and growth initiatives.

Cross-Functional Collaboration

• Work closely with:

• Marketing teams for campaign execution and lifecycle programs.

• Sales and CRM teams for lead management and customer data alignment.

• Data and analytics teams for performance insights.

• Engineering/IT teams for integration and technical delivery.

Data, Integrations & Compliance

• Ensure seamless integrations between marketing platforms and core systems such as CRM (e.g., Salesforce) and CDP or data warehouse.
• Define data models, segmentation strategies, and governance practices.
• Ensure compliance with privacy regulations (GDPR, CAN-SPAM, CCPA, etc.).

Performance & Continuous Improvement

• Define and track KPIs for marketing automation initiatives.
• Analyze campaign and journey performance to drive optimization.
• Identify opportunities for new features, automation, and personalization.

Required Qualifications

• Overall 10 years of professional experience, including 5+ years in product ownership within marketing technology or marketing automation roles.

• Experience supporting B2C, and B2B2C marketing models.

• Strong understanding of:

• Customer journeys and lifecycle marketing

• Lead management and scoring

• Segmentation and personalization strategies

• Experience with:

• Salesforce Marketing Cloud Engagement

• Oracle Eloqua

• Experience working in Agile/Scrum environments.

• Ability to translate business requirements into technical user stories.

Forsys Inc. is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.