Product Manager, CRM and Marketing Automation

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RESPONSIBILITIES:

Kforce has a client that is seeking a Product Manager, CRM and Marketing Automation in San Diego, CA.

Responsibilities:

• Regularly engage with stakeholders to validate and refine requirements and showcase iterative demos
• Identify and drive process improvements and automation initiatives, ensuring that Salesforce and Marketing Automation tools are leveraged effectively to enhance operational efficiency and reduce manual effort
• Develop and enhance CRM and Marketing technology vendor relationships
• Stay up to date with Salesforce and other key vendors platform updates, best practices, and industry trends
• Monitor new technology trends and identify areas of innovation relative to distinct competencies and market/business needs
• Be the voice of the market, and champion business, product and marketing needs within the organization
• Evaluate and recommend new features, technologies, and third-party applications that will enhance CRM and Marketing Automation functionality and align with business objectives
• Partner with senior management, training and marketing teams to share best practices and collaborate on emerging trends and business opportunities
• Collaborate with training teams and business leaders on strategies to increase adoption and usage of CRM and Marketing Automation technology
• Develop quarterly roadmaps and work with SCRUM Masters, Product Owners, and Development Leads to ensure that delivery and release plans will achieve quarterly objectives
• Collaborate with solution architects, developers, and system administrators to design, test and deploy enhancements, integrations and customizations to systems
• Provide release support by participating in acceptance testing as needed, producing release notes, knowledge sharing and communicating effectively with stakeholder groups

REQUIREMENTS:

• Bachelor's degree in degree or equivalent in Computer, Business, or related field
• Minimum five years of experience in a related role(s) required
• Salesforce Certified Administrator, Platform App Builder or Sales Cloud Consultant preferred; In lieu of certification, equivalent recent senior level Salesforce work experience or significant Salesforce Trailhead (10,000+) score is required
• Minimum 3 years of working hands-on with Salesforce.com in a Product Owner, Product Manager, Admin, or Support role; Broad knowledge of the Salesforce product landscape with detailed knowledge of Sales Cloud and Marketing Cloud preferred
• Background with usability and/or training on human computer interactions and workflow best practices
• Knowledge of Jira or other software product development tool
• Independent, self-starter with the demonstrated ability to learn/adapt to new technologies and techniques
• Passionate about delivering excellence in customer service within a team environment and work well with geographically dispersed teams
• Strong project management and critical thinking skills, including the ability to evaluate facts and data to draw conclusions
• Results and metric driven, capable of motivating a team to reach goals and drive initiatives
• Excellent verbal and written communication skills required
• Demonstrated ability to translate user's needs into features and user stories for development
• Ability to communicate complicated concepts in a simple, straightforward manner
• Ability to organize and manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
• Mortgage industry experience preferred with broad understanding of mortgage origination process
• Knowledge of Agile methodology is highly preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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