Marketing Programs Manager

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Title: Marketing Programs Manager

Location: Remote (PST)

Duration: 6 months (possibility of extension)

End Client: To be disclosed

JD:

The Digital Marketing Programs Coordinator is a full-time dynamic role for an organized and results driven B2B marketer. This person will support the planning, creation and execution of lead generation programs with media partners and publishers, including content syndication, webinars, Account-Based Marketing (ABM) campaigns, review site programs, and display advertising. They will own programs and associated operational tasks designed to grow our prospect database, working cross functionality with other Cisco teams and outside vendors to create and run pipeline generating programs.

Responsibilities include:

• Ability to be creative, bringing new and innovative strategy and demand generation program ideas to the team.
• Manage 8+ media vendors including QAing landing pages/emails, campaign optimizations, strategy alignment, and managing program milestones.
• Omnichannel marketing, aligning third party and internal programs messaging for a cohesive experience for prospects.
• Coordinate with other internal departments such as lifecycle marketing, content, and operations teams to build new campaigns to support whitespace and ABM initiatives.
• Copywrite campaign descriptions, asset abstracts and create marketing emails, including subject line, heat maps, and A/B testing.
• Populate quarterly campaign project details document and collaborate with Marketing Operations on setup and support tickets.
• Track, monitor for accuracy, and analyze the performance of campaigns using analytics tools.
• Make data driven recommendations based on campaign performance, including analysis on engagement, Lead to MQL conversion, velocity, ABM effectiveness, funnel efficiency and pipeline influence.
• Use intent data and account insights to tailor marketing messaging, refine targeting and improve the effectiveness of marketing efforts.
• Work closely with the Digital Acquisition team to understand the need of the channel and pivot priorities accordingly.

Who you are:

• 6+ years of relevant experience.
• Ability to align working hours to a team in PST.
• Experience running demand generation programs with third parties.
• Strong analytical skills, data driven thinking, and excellent eye for detail.
• Ability to work with large sets of data and skillset to segment and analyze findings.
• Ability to hit fast-moving deadlines and juggle multiple projects with multiple stakeholders at once.
• Positive attitude and stamina to collaborate with others on a daily basis.
• Comfortable working in a large organization and reaching out to other marketers with questions/ collaboration needs.