Marketing Programs Manager

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Job Title: Marketing Programs Manager

Location: Remote (PST hours)

Duration: 6 Months (Possibility of Extension)

Additional Information:

• Remote opportunity must align working hours with PST.
• Immediate start preferred.
• Only candidates authorized to work in the U.S. (W2 basis) will be considered.

Job Description:

We are seeking an experienced Marketing Programs Manager to join our team and drive high-impact digital marketing programs. The ideal candidate will be an organized, creative, and data-driven B2B marketer with experience executing multi-channel demand generation campaigns across paid media, webinars, ABM, and content syndication.

This individual will work closely with cross-functional teams and media vendors to create, launch, and optimize campaigns designed to generate leads and accelerate the sales pipeline.

Key Responsibilities:

• Plan, create, and execute lead generation programs with media partners and publishers.
• Manage multiple third-party vendors and oversee campaign performance, QA, and milestones.
• Coordinate cross-functionally with lifecycle, content, and operations teams to support ABM and whitespace initiatives.
• Copywrite campaign descriptions, email content, subject lines, and conduct A/B testing.
• Track and analyze campaign performance to make data-driven recommendations on engagement, conversion, and pipeline impact.
• Align third-party programs with internal marketing efforts for a cohesive prospect experience.
• Leverage intent data and account insights to refine targeting and messaging.

Required Skills & Experience:

• 6+ years of B2B marketing or demand generation experience.
• Proven experience managing multi-channel campaigns (webinars, content syndication, display, ABM, etc.).
• Strong analytical mindset with experience in campaign measurement and optimization.
• Proficient with marketing automation and analytics tools (Marketo, HubSpot, Salesforce, Eloqua, Google Analytics, etc.).
• Excellent communication, copywriting, and time management skills.
• Ability to work flexible hours aligned with Pacific Time (PST).

Education:

• Bachelor s degree in Marketing, Business, or a related field.