Marketing Program Manager

Dice is the leading career destination for tech experts at every stage of their careers. Our client, RADGOV INC, is seeking the following. Apply via Dice today!

Location : Any US; Must be available EST working hours

Duration: 6 months; start April 1 September 30

MUST HAVE: Workfront experience; Strong Project Management skills; Understanding of Lifecycle Marketing

Role Summary:

The Marketing Program Manager Contractor will be responsible for designing, developing, and executing marketing programs across the PayPal partnerships, with a focus on PayPal Credit and PayPal cobrand cards. Flawless execution, nurturing a strong and productive partnership, and leading cross-functional initiatives will be critical to achieving goals in this role. This successful candidate will plan, design, develop, and execute effective campaigns that generate portfolio growth. This role will also flex to support key initiatives and deliverables across the marketing team. Key skills to support this include a strong ability to manage projects with tight timelines and expertise driving continual optimization through a test & learn environment.

The Marketing Program Manager Contractor should have proficiency in email and digital marketing channels. Expertise using Workfront and similar campaign workflow tools is highly desired. It s also critical to quickly understand, apply, and uphold all Synchrony marketing execution guidelines, including legal and compliance. This role will report to the VP Lifecycle Strategy & Management Leader.

Essential Responsibilities:

Flawless execution of campaigns across all digital and offline marketing channels; following all processes and meeting all requirements of the business

Develop, maintain, support and execute the marketing calendar across the portfolios

Lead ongoing daily stand-ups, partner meetings, and planning sessions as needed

Support budget tracking, invoice processing & monthly reconciliation of marketing campaigns

Work with Analytics teams to design campaigns, track performance, and assess campaign results to optimize go-forward strategies

Manage agency and partner relationships ensuring alignment with the client brand standards and requirements

Strong communication skills, including effectively presenting ideas to the partner and across our organization

Partner with the client and marketing team on growth campaigns & initiatives across the entire customer lifecycle to meet or exceed portfolio goals

Flex to support cross portfolio marketing initiatives that impact our products

Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral

Willingness and flexibility to change direction when needed

Build and maintain a strong, trusting, and productive partnership with the client

Ensure compliance with all internal & external legal and regulatory requirements

Monitor industry trends to influence product enhancements and customer experience outcomes.

Perform other duties and/or special projects as assigned

Ability to identify, prioritize, and gain alignment to execute key initiatives

Effective internal partnership across functions at all levels of the organization

Monitor and accurately forecast program performance. Understand actual performance against forecast to improve go-forward strategies.

Partner with the COE Marketing, Product and Digital teams to gain learnings that influence growth strategies

Qualifications/Requirements:

Bachelor s degree and 5+ years of marketing and/or retail client portfolio experience

Good understanding of credit, payments, and digital marketing

Willingness to travel

Desired Characteristics:

Commitment to flawless execution, including following all processes and requirements

Exhibit Leadership and presence to advance key initiatives

Exceptional relationship building and client leadership abilities

Strong analytical skills

Excellent oral and written communication skills

Ability to work cross-functionally and in a small team environment