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As part of the Marketing Operations, the Marketing Operations Manager drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Manager maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach. Build, test and deliver lifecycle messages

Execute messaging optimization and best practice adoption

Run split and multivariate tests, ensuring test protocols are administered to minimize bias

Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers

Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed

Monitor messaging programs and campaigns and mitigate or flag issues to partners

Traffic messages utilizing targeting capabilities while balancing against business goals

Implement and audit all analytic encoding to enable messaging effectiveness

Drive messaging reporting and run adhoc analysis when requested

Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Qualifications:

4+ years in marketing executing CRM/Lifecycle channel optimization and insights

Deep experience in email, push, sms, in-app messaging channels and platforms

An understanding and administration of message experimentation best practice

Attention to detail, with an ability to identify issues and implement remedies

Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers

Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms

Passion for velocity, enabling the team to scale through superior project management

Analytic orientation and curiosity, using insights to drive your next course of action

Superior presentation, communication and documentation skills

Be a highly organized, highly methodical and strong team player

Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress

Self-motivated, with a drive to exceed user expectations and enable partner marketing teams

Thrives in ownership, as our resident churn mitigation email expert

Superior stakeholder partnership management via a consultative approach

Working knowledge of agile methodologies and of Jira/Confluence

Working knowledge of email and mobile channel best practices

Ability to be on-call, when high priority business needs necessitate