Marketing Campaign Manager

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Provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting, plus utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who has campaign operations chops and ideally a marketing background.

• Own the execution of our email marketing and nurture plans to support omni-channel campaigns across the buyers journey. Provide QA and testing of campaigns prior to launch, and ensure checks and balances demonstrate that our intentions and goals are met and if not, collaborate on what to change.
• Comply with Divisional system governance such as campaign naming conventions, Marketo/campaign processes, reviewing/remediating system errors
• Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
• Provide campaign, segment and database reporting. Requirements (years of experience, educational background, technical skills, etc.):
• Minimum 3 years of experience setting up campaigns, automations, triggers in a MAP, and handling campaign reporting.
• Experienced with marketing technology - preferably Marketo and ZoomInfo - plus business applications, especially Excel, PowerPoint, collaboration tools, Google Analytics, project management tools alongside Salesforce exposure or experience