Data Scientist – MTA / AdTech (Onsite NYC, No Remote)

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📍 Location:

New York City, NY (Onsite – 4 days/week, No Remote/Hybrid)

💼 Experience:

8+ Years (Data Engineering / Data Architecture + AdTech)

💰 Rate:

Open

🎯 Role Overview:

We are looking for a Data Scientist with strong AdTech experience specializing in Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM).

You will work on large-scale advertising datasets to build attribution models and generate insights across OTT, media, and ad sales platforms.

🔑 Key Responsibilities:

• Develop and optimize MTA (Multi-Touch Attribution) and MMM (Media Mix Models)
• Analyze large-scale structured and unstructured data
• Build machine learning models and predictive algorithms
• Work with Ad Sales and AdTech ecosystems
• Design and optimize data models and pipelines
• Implement data strategies ensuring performance, scalability, and security
• Collaborate with Data Science, Analytics, and Engineering teams
• Create dashboards, reports, and insights for stakeholders
• Apply statistical techniques for data validation
• Stay updated with modern data technologies

✅ Required Skills:

• Strong experience in AdTech / Media / OTT domain

• Hands-on experience with MTA or MMM models

• Expertise in:

• Python

• SQL

• ERD / Data Modeling

• Strong experience in Google Cloud Platform (Google Cloud Platform):

• BigQuery

• GCS

• Cloud Functions

• Composer

• Hands-on experience with DBT

• Experience with data pipelines and large datasets

• Strong knowledge of data mining & segmentation

🎓 Education:

Bachelor’s/Master’s in Computer Science, Data Science, or related field

🚨 Must Have:

• Minimum 3 years in AdTech
• Experience with Ad Sales systems