Senior Product Marketing Specialist

Job Description

As a Senior Product Marketing Specialist at Hawkes Learning, you will lead strategic initiatives to define product positioning, develop compelling messaging, and execute go-to-market plans that drive customer engagement and revenue growth. This high-impact role requires a strong blend of strategic thinking and cross-functional collaboration with content, product, and marketing teams. You will serve as the voice of the customer, shape value propositions, support sales enablement, and champion the competitive differentiation of Hawkes products in the market.

Key Responsibilities:

• Lead the development and ongoing refinement of product value propositions grounded in deep market research, competitive intelligence, and customer insights.
• Organize and communicate the products' unique selling points and ensure messaging is clear and compelling.
• Architect and execute comprehensive GTM strategies for feature releases. Partner with Product Managers to shape launch sequencing, timelines, and long-term adoption success.
• Assist in defining and tracking KPIs that measure the success of GTM initiatives and product marketing impact.
• Lead post-launch reviews to evaluate performance, optimize future launches, and ensure alignment with broader business and revenue goals.
• Serve as a strategic partner to Product Managers by synthesizing market trends, educator needs, and competitive benchmarks into actionable guidance that informs product roadmaps and development priorities.
• Collaborate with sales leadership to equip teams with tools, messaging, and training needed to effectively position products across diverse institution types.
• Manage cross-departmental alignment around product launches, ensuring all teams are prepared and aligned on key launch milestones.
• Lead strategic support for high-value or large-scale adoption opportunities by developing tailored product narratives and collaborating with GTM and product teams to deliver customized materials and presentations.

If you are a passionate and dedicated Senior Product Marketing Specialist who thrives in a fast-paced environment, we encourage you to apply. At Hawkes Learning, you will have the opportunity to contribute to innovative educational solutions and make a positive impact on the learning experience. Headquartered in Charleston, SC, Hawkes Learning also offers an inclusive work environment that thrives on collaboration, creativity, and having a can-do attitude.

Qualifications

• Minimum 3–5 years of experience in Product Marketing, higher education courseware highly preferred
• Deep understanding of higher-ed technology product lifecycle, with experience driving product launches, positioning, and customer engagement initiatives in this industry
• Creative thinker with a proven record of bringing fresh, audience-centric ideas to marketing programs
• Proven success developing and executing innovative, results-driven GTM campaigns
• Demonstrated ability to analyze market trends and performance data
• Strong communication skills; able to present clearly to stakeholders at all levels
• Experience writing marketing copy and creating collateral
• Sales enablement experience, providing trainings and partnering on top accounts and presentations
• Ability to balance working both independently and as part of a dynamic team
• Bachelor’s degree in marketing, business, communications, or a related field

Additional Information

The salary range for this role is competitive and considers a variety of factors, including skill sets, experience, training, certifications, and other business and organizational needs. Our comprehensive benefits package includes 30+ days of paid time off to start with additional time each year of employment, an employer 401(k) match of up to 3.5%, and a significant employer contribution to healthcare benefits. Hawkes Learning is proud to be an equal opportunity employer, committed to fostering a diverse and inclusive workplace.

Additional benefits:

• Generous Health Benefits (Medical insurance (BCBS), Vision and Dental insurance (Mutual of Omaha)
• Employer paid Employee Assistance Program with counseling options
• Employer Match to 401k retirement plan
• Culture is energetic, supportive, collaborative, and transparent!