Robeson Parks is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling.

As pioneers in the industry, Robeson Parks is dedicated to crafting compelling narratives and transformative experiences. The agency seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At its core, Robeson Parks nurtures polymaths—visionaries who excel across disciplines—and prioritizes environments where culture, creativity, and community converge to inspire innovation.

About The Opportunity

Robeson Parks is seeking a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts.

Key Responsibilities

Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels
Monitor campaign performance, analyze data, and provide actionable insights to improve ROI
Provide consultation on organic assets for boosting/paid support
Develop and refine audience segmentation strategies for precise targeting and remarketing efforts
Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates
Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs
Work closely with creative teams to ensure ad creatives align with campaign objectives
Stay updated with the latest trends, platform updates, and best practices in digital advertising
Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations

Qualifications