Growth Marketing Lead

About Our Client

Pairtu is a VC-backed healthcare startup revolutionizing how patients navigate the healthcare system. The company’s platform empowers patient advocates and navigators to simplify care coordination, reduce friction, and improve health outcomes. Pairtu is addressing a $25B+ problem through a combination of technology and human advocacy.

Founded by experienced entrepreneurs with successful exits and deep expertise in healthcare and technology, Pairtu’s leadership team has played significant roles in leading tech companies, launched successful startups, and contributed to impactful global health initiatives. Their mission is to make a substantial positive impact on healthcare accessibility.

Backed by top-tier investors and advisors, including founders and executives from Omada, Galileo, One Medical, Ro, Oscar, United, Uber, and Postmates, Pairtu operates with a lean, impact-driven mindset, moving fast and executing with purpose. The company’s culture is guided by conscious leadership principles, a commitment to getting things done (GSD), and a focus on achieving results through rapid iteration and execution.

Vision + Culture

Pairtu envisions a future where every American has access to a personal healthcare navigator. The platform is designed to democratize healthcare navigation, making tools and resources accessible to those previously underserved. By addressing challenges faced by patient advocates and individuals navigating chronic diseases or healthcare illiteracy, Pairtu is building a more inclusive and accessible healthcare system.

Company Culture

• Human Connection – Bringing healthy human interactions into the world as a healing modality, prioritizing meaningful relationships within the team and across operations.
• Playful Creativity – Incorporating fun, levity, and playfulness into daily work.
• Excellence – Striving for high standards in execution, thinking, writing, and communication.
• Ego-Free Environment – Encouraging honest conversations, addressing issues proactively, and fostering an uplifting, collaborative culture.
• Smart, Competitive Execution – Focused on measurable impact and driving benefits to end customers.
• Conscious Leadership Values – Guided by the 15 Commitments of Conscious Leadership.

Key Responsibilities

• Take full ownership over digital marketing strategy and implementation, including funnel optimization, content creation, campaign execution, and user engagement.
• Lead paid acquisition efforts (Google Ads, Meta, YouTube, and emerging channels), identifying new opportunities for growth.
• Scale and optimize paid campaigns to drive high-quality leads at an efficient Customer Acquisition Cost (CAC).
• Run rapid experiments to test new channels, creatives, and messaging, uncovering growth opportunities.
• Optimize landing pages and conversion flows to improve funnel performance.
• Leverage data rigorously, analyzing user behavior, Lifetime Value (LTV), and key performance metrics to make informed decisions.
• Develop a scalable marketing engine by identifying successful strategies and expanding them.
• Execute hands-on paid marketing campaigns, with direct experience in building, running, and optimizing campaigns.

Ideal Candidate Profile

• 5+ years of experience in growth marketing, with a strong emphasis on paid acquisition.
• Proven track record of scaling paid channels profitably (Google, Facebook, etc.).
• Hands-on and scrappy—willing to roll up sleeves and solve problems independently.
• Highly analytical—comfortable working with data dashboards, testing frameworks, and attribution modeling.
• Speed-focused—thrives in fast-paced environments, iterates quickly, and prioritizes high-impact initiatives.
• Startup mindset—comfortable navigating ambiguity, executing with minimal resources, and adapting rapidly.
• Preferred (Nice-to-Have, But Not Required)
• Experience in healthcare, B2C, or marketplace businesses.
• Knowledge of SEO, organic social media, influencer, or affiliate marketing.
• Familiarity with analytics tools such as GA4, Segment, Amplitude.

Why Join Pairtu?

• Opportunity to tackle a $25B+ problem with significant upside potential.
• Ability to drive meaningful change in healthcare advocacy and enhance accessibility.
• Work alongside a mission-driven team committed to innovation and excellence.
• Competitive salary and equity compensation tailored to early-stage experience.
• Every offer includes two options: High equity with lower salary or lower equity with a competitive salary ($80,000-$125,000 and 1-2% equity)