Tenant Marketing & Partnerships Lead (Remote)

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Job Summary:

Asurint is a company focused on tenant screening services, and they are seeking a Tenant Marketing & Partnerships Lead to drive growth through strategic marketing initiatives and partnership development. The role involves creating engaging content, educating partners on tenant screening, and managing relationships with property management software providers to generate sales leads.

Responsibilities:

• Researches property management market and tenant industry to identify timely and relevant topics, ensuring all content is pertinent, engaging, and aligned with prospect needs.

• Creates compelling tenant-focused content (including case studies, webinars, email campaigns, etc.) anchored in regulatory expertise pertaining to the FCRA and housing laws.

• Serves as an internal and external expert and thought leader on tenant screening to educate partners and internal teams.

• Identifies opportunities, builds and manages relationships with property management software providers and real estate tech platforms to generate sales leads and co-branded campaigns.

• Represents Asurint at industry events.

• Joins sales and client calls as needed to help advance discussions and build relationships.

• Works collaboratively with Marketing, Sales, and Product teams to stay informed on company strategy and activities and provides input as needed.

• Maintains positive, strategic relationships with existing marketing and product channel partner counterparts.

• Stays up to date on Asurint product releases, processes, demos, integrations, and other relevant changes.

• Travels as needed to attend meetings, conferences, and other events.

• Other duties as required.

Qualifications:

Required:

• Experience with B2B partnerships, lead generation, and marketing of regulated industry products/services is required.

• Strong understanding of compliance (FCRA, housing law) is required.

• Excellent written and verbal communication skills and the ability to translate technical concepts into clear, impactful messaging is required.

• Proficiency in MS Office (Outlook, Excel, Word) or similar software is required.

• Salesforce is required.

• Education: Bachelor’s degree in a related field or equivalent experience is required.

• Certifications or licensure: If you do any work-related driving while at Asurint, a driver’s license and ability to maintain a driving record that is satisfactory to the company’s liability insurance carrier is required.

• Years of tenant screening, background check or proptech experience: 5 to 7 years is required.

• Ability to lift light objects (less than 20 pounds) and carry them short distances (20 feet or less) is required.

Preferred:

• Knowledge of Pardot campaign functionality is preferred.

• Experience with the legal/court system is preferred.

• Experience with background screening is preferred.

• Relevant business management systems such as general ledger, HRIS, CRM, etc. is preferred.

Company:

Asurint is the developer and designer of an integrated system of background screening products. Founded in 2004, headquartered in Cleveland, Ohio, USA, team size 201-500 employees, currently Growth Stage.