Senior Product Marketing Manager – Payer Management (Remote)

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Job Summary:

Meta is a technology company that builds solutions to connect people and grow businesses, now focusing on augmented and virtual reality. They are seeking a Consumer Product Marketing Manager to lead strategies for vision insurance and prescription commercialization of their smart glasses. The role involves cross-functional collaboration to drive product adoption and manage relationships with insurance providers.

Responsibilities:

• Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ business

• Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits

• Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions

• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit

• Create go-to-market (GTM) strategy to drive product adoption & engagement

• Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels

• Serve as the subject matter expert on prescription wearer and channel needs and mindsets

• Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance

Qualifications:

Required:

• 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields

• In-depth knowledge of vision insurance across multiple providers

• Experience with insurance formulary management and provider network strategies

• Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies

• Experience analyzing data and translating to insights that support product development and go-to-market strategies

• Experience leading implementation of complex product or service offerings

• Experience working with technical partners to translate between technical and consumer languages

• Experience collaborating with external vendors and partners

• Bachelor's degree

Preferred:

• Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often

• Interest and understanding of Virtual and Mixed Reality

• MS/MBA degree

Company:

Meta is a social technology company that enables people to connect, find communities, and grow businesses. Founded in 2004, the company is headquartered in Menlo Park, California, USA, with a team of 10001+ employees. The company is currently Public Company. Meta has a track record of offering H1B sponsorships.