Senior Marketing Operations Manager (Remote)

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Job Summary:

Centric Software is a leader in delivering innovative PLM solutions for the retail and consumer goods industries. They are seeking a Marketing Operations Manager to lead and optimize marketing operations across the Americas, focusing on executing marketing strategies and driving revenue growth.

Responsibilities:

• Lead marketing automation strategies and manage a pool of freelancers to ensure high-quality execution.

• Collaborate with Field Marketing and Content teams to develop and implement marketing campaigns, ensuring seamless integration across channels.

• Utilize tools like Pardot Marketing Automation, Salesforce CRM, and CMS platforms to create engaging nurturing campaigns, email sequences, digital ads, and social media strategies.

• Optimize database integrity in Salesforce by maintaining clean data, running reports, and analyzing key metrics to drive marketing opportunities.

• Execute and manage online advertising campaigns (email marketing, social media, and digital display advertising) in partnership with field and content marketing teams.

• Track marketing-qualified leads (MQLs) and sales-accepted leads (SALs), ensuring effective conversion strategies.

• Continuously assess engagement data to refine acquisition efforts and maximize marketing impact.

• Drive innovation, identify new opportunities to expand reach, and implement cutting-edge solutions to enhance marketing effectiveness.

• Maintain compliance with data integrity regulations, monitor opt-outs, subscription management, and email deliverability.

• Manage CRM data imports efficiently while providing general marketing support as needed.

• Lead a Local SEO Specialist, providing strategic guidance and ensuring alignment with marketing objectives.

Qualifications:

Required:

• 8+ years of experience in Marketing Operations within B2B/B2C marketing, preferably in the software/IT industry.

• Strong project management skills and experience working in software vending companies (preferred).

• Advanced expertise with marketing platforms such as Pardot, Marketo, Eloqua, WordPress, and CRM systems like Salesforce or SugarCRM.

• Fast learner with the ability to manage multiple projects in a deadline-driven environment.

• Creative problem solver, you're someone who brings solutions, not just challenges.

• Detail-oriented and strategic, with a results-driven approach to marketing operations.

• Exceptional organizational and analytical skills, with the ability to drive ROI-focused initiatives.

• A positive, energetic, and collaborative team player who thrives in a fast-paced setting.

• Languages: Fluent in English; additional languages are a plus.

• Bonus: If you've read this sentence, start your application cover letter with 'Howdy Centric' to stand out!

Company:

#1 PLM, Planning, Pricing and Inventory, Market Intelligence, Visual Boards for consumer goods businesses. Founded in 1997, the company is headquartered in Campbell, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage.