Senior Head of Product Marketing (Remote)

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Job Summary:

Fonoa is a company focused on transforming tax compliance into business transformation, and they are seeking a Head of Product Marketing to lead this initiative. The role involves crafting a compelling narrative for executive buyers, particularly CFOs, and creating standardized messaging and sales materials to align various teams within the company.

Responsibilities:

• Develop a cohesive GTM narrative that articulates the shift from tax compliance to business transformation and financial impact.

• Tailor messaging to resonate with executive buyers, especially CFOs, by surfacing use cases that demonstrate cost savings, revenue enablement, and operational efficiency.

• Build frameworks to ensure consistency across channels—website, pitch decks, webinars, sales conversations, and customer-facing content.

• Create standardized, scalable enablement assets including decks, one-pagers, case studies, and objection-handling guides.

• Implement internal certification scorecards and support onboarding and ramp-up programs to reduce time-to-productivity for Sales.

• Collaborate with Sales Enablement and SDR teams to ensure materials are adopted and consistently used.

• Build and maintain battle cards and objection handling frameworks to respond to competitive narratives in the market.

• Translate industry and customer insights into differentiated positioning that fuels growth and defends our market position.

Qualifications:

Required:

• Extensive experience in B2B SaaS product marketing

• Experience in a high-growth startup

• Demonstrated experience marketing to finance executives (CFO, Controller, VP Finance)

• Understanding of enterprise buying processes

• Ability to help build a category in the finance or tax technology space

• Strategic storyteller who can turn complex technical or regulatory details into compelling, value-based narratives

• Experience creating and scaling product marketing assets and enablement materials at a fast-moving startup or high-growth tech company

• Deeply curious and self-motivated with the ability to quickly get up to speed on new topics (e.g., tax tech, AI) and translate that knowledge for different audiences

• Ability to thrive in a collaborative environment and comfortable rolling up sleeves to get things done

Preferred:

• Hands-on experience with AI/ML product marketing

• Experience working with platform/API-based solutions in previous roles

Company:

Fonoa is an API-first company that automates tax obligations of internet companies. Founded in 2019, the company is headquartered in Dublin, Dublin, IRL, with a team of 51-200 employees. The company is currently Growth Stage.