Senior Brand Marketing Strategist (Remote)

Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.

Job Summary:

Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. As a Brand Marketing Strategist, you will collaborate with a team of marketers to enhance Figma's social presence and develop innovative marketing strategies and campaigns to engage diverse audiences.

Responsibilities:

• Partner with a growing team of brand marketers, with an emphasis on developing and implementing best-in-class strategies, creative activations and content

• Develop a platform-level vision, strategy and roadmap for @Figma, inclusive of a clear framework that can inform prioritization, content, metrics and innovation

• Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole)

• Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations and brand campaigns, ones crafted to introduce Figma to new audiences

• Model an insights-driven approach, proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations

• Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences

• Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth.

• Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels

Qualifications:

Required:

• 10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas

• Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations

• Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities

• Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas

• Adept at crafting and refining social copy and creative, pairing platform-level methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments

Preferred:

• Multi-platform campaign experience

• Copywriting or creative design expertise

• Experience presenting to exec-level stakeholders

Company:

Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. Founded in 2012, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Figma has a track record of offering H1B sponsorships.