Product Marketing Manager - Sales Enablement, Mid-Level (Remote)

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Job Summary:

Groq is a company focused on making high performance AI compute more accessible and affordable through their innovative LPU-based system. They are seeking a Product Marketing Manager for Sales Enablement to drive awareness and conversion by equipping sales teams with essential resources and training. This role involves developing sales enablement strategies and collaborating with various teams to enhance the effectiveness of the sales force.

Responsibilities:

• Develop Persona-Specific Playbooks & Field Toolkits Create comprehensive resources, including talk tracks, battlecards, and objection handling guides, tailored to specific buyer personas and sales scenarios.

• Maintain & Evolve Pitch Decks → Continuously update and refine pitch decks for various verticals and use cases, ensuring they are compelling, accurate, and aligned with product advancements and market needs.

• Launch & Manage Onboarding & Continuous Training Paths → Design and deliver effective training programs, including "Pitch Lab" sessions and demo workshops, to onboard new sales representatives and provide ongoing development for the entire sales team.

• Lead Win-Loss Program → Partner with Revenue Operations to establish and manage a robust win-loss analysis program, leveraging insights to identify funnel and enablement gaps and inform future strategy.

• Align Content Drops → Ensure that new enablement content and tools are strategically released in conjunction with new feature releases and broader marketing campaign waves.

• Manage Enablement Asset Portal → Oversee an organized and easily navigable portal for all sales enablement assets, incorporating guided navigation and usage tracking to optimize accessibility and effectiveness.

Qualifications:

Required:

• 3-5+ years of experience in product marketing, sales enablement, or a related field, preferably within the technology or AI industry.

• A proven track record of developing and executing successful sales enablement programs, including content creation, tool development, and training delivery.

• Demonstrated experience in creating persona-specific sales playbooks, pitch decks, battlecards, and other sales collateral.

• Strong understanding of sales cycles, buyer journeys, and the challenges faced by sales teams.

• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling, and concise sales narratives.

• Exceptional collaboration skills, with a demonstrated ability to work effectively across diverse teams including sales, product, and marketing.

• An analytical mindset with experience tracking and reporting on the effectiveness and ROI of enablement programs.

Company:

Groq radically simplifies compute to accelerate workloads in artificial intelligence, machine learning, and high-performance computing. Founded in 2016, the company is headquartered in Mountain View, California, USA, with a team of 201-500 employees. The company is currently Late Stage. Groq has a track record of offering H1B sponsorships.