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Job Summary:
Shield AI is a venture-backed defense technology company focused on protecting service members and civilians with intelligent systems. The Product Marketing Manager for AI pilot (Hivemind) will be responsible for driving the product's adoption in the market, developing marketing strategies, and collaborating with various teams to ensure successful go-to-market execution.
Responsibilities:
• Develop a deep understanding of the autonomous systems market, including trends, customer needs, competitive landscape, and industry developments.
• Develop and execute go-to-market plans for Hivemind, including positioning, messaging, pricing strategies, and sales enablement.
• Create compelling messaging and content for Hivemind, including website content, case studies, whitepapers, blog posts, videos, and presentations.
• Plan and oversee the execution of integrated marketing campaigns (digital, social, email, events, etc.) to generate leads and increase product awareness.
• Work closely with the sales team to develop effective sales tools, training materials, and presentations that support the selling process.
• Conduct market research, gather insights from customers, sales, and industry analysts to refine marketing strategies and product roadmap.
• Partner with product management, engineering, and other teams to influence product roadmap and ensure alignment on marketing initiatives.
• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and regularly report on marketing ROI.
Qualifications:
Required:
• B.S. in Marketing or Business. Similar degree or equivalent practical experience acceptable.
• 10+ years of experience in product marketing within the software industry, preferably with experience in SDKs, APIs, or developer tools.
• Proven track record of successfully launching and marketing technical products to developers and/or enterprise customers.
• Strong understanding of software development processes and technologies, particularly in autonomous systems or related fields.
• Excellent communication and writing skills, with the ability to create compelling narratives and effectively communicate technical concepts.
Preferred:
• MBA or equivalent advanced degree.
• Experience with any of the following:
• Selling software to the Department of Defense
• Federal Acquisition Regulations
• Selling software to defense companies
• Experience driving substantial international expansion of a software product.
Company:
Shield AI is a deep-tech company that focuses on developing AI-powered systems to enhance the safety of service members and civilians. Founded in 2015, headquartered in San Diego, California, USA, team size 501-1000 employees, currently Late Stage. Shield AI has a track record of offering H1B sponsorships.