Product Marketing Lead, New Products (Remote)

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Job Summary:

Upstart is the leading AI lending marketplace that partners with banks and credit unions to provide affordable credit. They are seeking a Product Marketing Lead to drive the growth strategy and go-to-market execution for a mobile-only lending product, focusing on acquisition, engagement, and customer adoption.

Responsibilities:

• Own the growth goal and go-to-market strategy for a mobile-only lending product: Lead the strategy and execution to drive acquisition, engagement, and funded loans through Upstart’s app. You’ll be responsible for identifying the most impactful growth levers and collaborating cross-functionally to activate them.

• Define and evolve product positioning and messaging to maximize clarity, trust, and adoption. You'll craft compelling narratives and value props that resonate with mobile-first borrowers and differentiate the product in a competitive landscape.

• Drive mobile acquisition and retention: Partner with lifecycle, performance marketing, and creative teams to launch integrated campaigns that grow app installs, boost engagement, and increase repeat usage.

• Partner on borrower and market insights: Work closely with our Consumer Insights team to translate qualitative and quantitative research into actionable marketing strategies. Use insights to shape positioning, messaging, and the borrower experience.

• Support in-app journey optimization: Partner with Product and Design teams to identify friction points in onboarding and application flows. Contribute to testing and refinement efforts that aim to improve conversion and enhance borrower engagement.

• Measure what matters: Define success metrics and continuously track performance across acquisition, activation, and retention. Use data to drive iteration, clearly communicate impact, and make decisions grounded in business outcomes.

• Develop a deep understanding of how the product generates revenue and what levers impact profitability. Use that knowledge to guide marketing strategy and optimize spend for long-term, sustainable growth.

• Stay ahead of market trends: Monitor the competitive landscape and emerging consumer behaviors to inform positioning and marketing strategy.

Qualifications:

Required:

• 10+ years of experience in growth or product marketing for consumer-facing technology products, ideally mobile-first

• Demonstrated success driving acquisition and engagement for app-based products

• Experience owning go-to-market strategy and growth for a new or early-stage product

• Strong understanding of key financial drivers including LTV, CAC, payback periods, and unit economics

• Experience managing or influencing a product P&L and making prioritization decisions based on business impact

• Proven ability to use data and insights to shape positioning, improve conversion, and influence roadmap

• Effective cross-functional collaborator with Product, Growth, Analytics, and Creative teams

Preferred:

• Experience working on or marketing subscription-based products

• Familiarity with mobile growth tools and tactics (e.g., MMPs, ASO, push, in-app messaging, mobile funnel optimization)

• Background in fintech or highly regulated industries

• Ability to operate independently in fast-paced, ambiguous environments and drive outcomes

• Skilled in crafting messaging that drives acquisition, onboarding, and engagement

• Strong written and verbal communication skills with an ability to simplify complex concepts

Company:

Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. Founded in 2012, the company is headquartered in San Mateo, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Upstart has a track record of offering H1B sponsorships.