Mid-Level Marketing Manager (Remote)

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Job Summary:

Visionary Integration Professionals (VIP) provides industry-leading management consulting and technology deployment solutions. They are seeking a motivated Marketing Manager focused on Lead Generation to develop and execute campaigns that attract, engage, and convert qualified leads for their sales teams.

Responsibilities:

• Digital Presence: Refresh messaging for website, social media presence, and LinkedIn.

• Lead Generation Strategy: Develop and execute multi-channel lead generation strategies aligned with revenue goals, customer personas, and buyer journeys.

• Campaign Management: Plan, launch, and optimize campaigns across email, social, paid media, SEO, events/webinars, and partner channels to drive qualified leads.

• Marketing Automation & CRM: Build and manage workflows in marketing automation tools and ensure seamless handoff of leads to sales through Salesforce.

• Performance Analytics: Track, analyze, and report on key metrics such as lead conversion rate and campaign ROI; adjust tactics based on performance data.

• Content Alignment: Collaborate with content teams to develop assets (landing pages, eBooks, ads, emails) that support lead generation and nurture efforts.

• Collaboration with Sales: Partner with sales to align on lead scoring, qualification criteria, follow-up processes, and feedback loops to improve campaign effectiveness.

Qualifications:

Required:

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field

• 4 to 10 years of experience in marketing with at least 3 years of experience focused on lead/demand generation and developing successful lead generation campaigns

• Analytical mindset with strong attention to detail and ability to derive insights from data

• Excellent written and verbal communication skills

• Collaborative team player who thrives in a fast-paced, results-driven environment

Preferred:

• Experience with marketing in the technology and consulting industry

• Experience with marketing and lead generation for state, county, and local government

• Experience with AI capability/functionality

• Experience with SalesForce and related/integrated marketing tools like Zoominfo, Navigator, and Marketo

• Knowledge of SEO, SEM, and content marketing best practices

Company:

A strategic approach to accelerate results. Founded in 1996, the company is headquartered in Folsom, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.