Mid-Level Growth Marketing Manager (Remote)

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Job Summary:

Second Dinner is an award-winning independent game development studio known for its innovative projects like MARVEL SNAP. They are seeking a Growth Marketing Manager to lead user acquisition strategies and campaign execution, contributing to the growth of their game portfolio and ensuring efficient performance across various marketing channels.

Responsibilities:

• Own and drive performance of paid UA campaigns across Meta, Google, ASA, DSPs, and Rewarded/Video networks, executing with precision to hit ROAS and payback targets

• Manage campaign setup and pacing end-to-end, ensuring we deliver efficiently, scale responsibly, and stay tightly aligned to goals

• Lead day-to-day partner and vendor management, including performance reviews, troubleshooting, and surfacing new growth opportunities

• Run the creative feedback engine: design and own test plans, turning campaign performance into sharp insights that accelerate asset development and unlock high-performing concepts

• Partner with the Creative Lead to shape and scale a strategic creative pipeline across static, video, and emerging formats, and stay at the forefront of creative innovation in performance marketing

• Own ASO performance and experimentation: report on key shifts, and implement tests to improve both organic and paid conversion, in close collaboration with the Platform and PMM teams

• Support market-specific campaign execution, including seasonal moments, content drops, and platform opportunities

• Oversee UA ops workflows, including Partner Contract, Billing, Invoice, Spend, and performance data QA to keep channels running clean and efficiently

Qualifications:

Required:

• 3+ years of proven experience driving performance across UA channels — Meta, Google, ASA, DSPs, and more

• Strong analytical instincts: confident using data to diagnose problems, drive decisions, and optimize results

• Self-starter with strong follow-through: comfortable navigating ambiguity, managing shifting priorities, and collaborating across teams

• Creative intuition with a love for the craft: excited by the intersection of storytelling, tech, and experimentation, and stays on top of new tools and trends (UGC, AI, etc.)

• Familiarity with ASO testing and an understanding of how store assets and metadata impact both organic and paid conversion

• Above all, you’re excited to contribute to a collaborative culture and help scale something players truly love

Preferred:

• Experience marketing cross-platform games, including PC or multi-surface player journeys

• Exposure to emerging UA channels like Reddit Ads, paid influencer campaigns, CTV ads, and rewarded ad networks

• Practical use of AI tools to enhance workflow, automation, or creative experimentation in a marketing context

Company:

Second Dinner is an award-winning independent game development studio that is here to make the most fun games in the world. Not super fun games. Founded in 2018, the company is headquartered in Irvine, California, USA, with a team of 51-200 employees. The company is currently Growth Stage.