Mid Level Growth Marketing Manager (Remote)

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Job Summary:

Meter is a company focused on building better networks and enabling businesses to operate seamlessly online. They are seeking a Growth Marketing Manager to optimize digital campaigns, improve lead quality, and drive revenue growth through strategic marketing initiatives across various platforms.

Responsibilities:

• Audit all active paid campaigns and user journeys - from ad impression to form-fill - to identify optimization recommendations.

• Implement adjustments that reduce cost-per-lead by 25%, while improving click-through and engagement rates to drive higher-quality traffic to our site.

• Launch experiments that reflect segmented audience needs (by industry, title, behavior).

• Drive consistent delivery of 200+ high-intent leads per month, while holding to a competitive cost-per-acquisition.

• Simultaneously expand influence across upper-funnel channels to improve brand awareness and increase direct and organic lift.

• Showcase how our full-funnel paid media strategy is a competitive advantage - with aligned ad targeting, messaging, landing experiences and email journeys operating as one connected path for the user.

• Leverage lead scoring and routing to give sales & marketing visibility into a prospect’s full journey and intent signals, resulting in a faster follow-up and higher conversion to pipeline.

• Increase monthly qualified lead volume by 30% within six months.

• Maintain cost-per-acquisition below $100 across all paid channels.

• Improve multi-platform efficiency (Reddit, LinkedIn, Demandbase, Google Ads) by reducing audience overlap and driving a 20% lift in engagement from coordinated cross-channel targeting.

• Surface 3+ high-impact insights per quarter where paid media strategy leads to improvements in adjacent channels (e.g. landing page conversion, increased email engagement, or better attribution clarity).

• Activate changes based on Friday’s analytical reviews: adjusting bids, refining audience segments, and launching new creative before the competition is awake.

• Test creative, evolve targeting, and work to improve lead quality and handoffs.

• Dig into performance trends, identify what’s working (and what’s not), and align with leadership on future growth priorities.

• Spend 60% of your time hands-on optimizing campaigns, 30% analyzing data and reporting insights, and 10% communicating how marketing efforts are driving revenue.

• Evolve into the owner of our multi-channel attribution – connecting the dots between awareness, engagement, and revenue with clarity and confidence.

• Lead a small team of campaign specialists, spot emerging platforms before the competition, and become Meter’s go-to expert for reaching and converting high-value audiences.

• Shape how we allocate our multi-million dollar marketing budget across channels.

Qualifications:

Required:

• Hands-on B2B demand generation experience – whether at an agency or in-house, and understand the nuances of long sales cycles and complex buyer journeys.

• Adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion.

• Relentlessly curious about what’s working, what’s not, and how to improve it—bringing in insights from across the funnel (web, email, sales conversations) to inform smarter in-platform decisions.

• Enjoy collaborating with RevOps, Sales, and external partners to improve targeting, segmentation, and lead quality.

• Think across platforms, not just within them – optimizing Reddit, LinkedIn, Demandbase, and Google Ads as a connected system, not standalone channels.

Company:

Meter provides managed network services with proprietary hardware and software, simplifying IT and connectivity. Founded in 2015, headquartered in San Francisco, California, USA, team size 51-200 employees, currently Growth Stage. Meter has a track record of offering H1B sponsorships.