Lead Product Designer (P4) (Remote)

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Job Summary:

Upwork is the world’s human and AI-powered work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. They are seeking a Lead Product Designer to shape the future of monetization on Upwork, focusing on designing experiences that evolve their advertising ecosystem and drive business growth.

Responsibilities:

• Lead the design strategy and execution across the Ads & Monetization space, delivering high-quality product experiences that balance business goals with user value.

• Partner with product managers, engineers, and data scientists to identify opportunities to enhance visibility, promote relevance, and drive conversions through ads and sponsored placements.

• Translate complex monetization goals into intuitive, ethical, and user-centered design flows that integrate into core marketplace interactions.

• Prototype and test new ad formats, surfacing strategies, and placement mechanics with a bias toward experimentation and iteration.

• Leverage data and user insights to continuously improve performance-focused features and workflows, optimizing for both client and talent satisfaction.

• Collaborate across functions to ensure design consistency, clarity, and impact—building shared frameworks and scalable patterns.

• Contribute to Upwork’s design culture by mentoring peers, sharing best practices, and advocating for quality and customer impact.

Qualifications:

Required:

• Experience designing for monetization, advertising platforms, or performance marketing—ideally within a marketplace or search-heavy environment.

• Strong product thinking with a demonstrated ability to align design decisions with business metrics and growth goals.

• A portfolio that showcases user-first monetization design across web and/or mobile, with clarity on your role, thought process, and results.

• Proficiency in tools like Figma and comfort with rapid prototyping, experimentation frameworks, and working with data-rich interfaces.

Preferred:

• Familiarity with AI-powered systems, relevance models, or surfacing logic is a plus.

Company:

Upwork is an online marketplace that connects corporate businesses and organizations with field professionals and independent talents. Founded in 2014, the company is headquartered in Palo Alto, California, USA, with a team of 501-1000 employees. The company is currently Public Company. Upwork has a track record of offering H1B sponsorships.