Integrated Marketing Program Manager, Mid-Level (Remote)

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Job Summary:

SponsorUnited is one of the fastest growing sports & entertainment technology platforms in the world, connecting the partnership ecosystem by providing comprehensive marketing and sales data. They are seeking a highly organized and strategic Integrated Marketing Program Manager to lead the coordination and execution of multi-channel marketing campaigns and content programs, ensuring high-impact marketing execution that moves the business forward.

Responsibilities:

• Lead coordination and execution of integrated marketing campaigns across all channels and content initiatives.

• Serve as the central hub for campaign planning connecting brand, creative, content, product marketing, and growth teams.

• Manage coordinated timelines, deliverables, and interdependencies to ensure smooth and on-time execution while maintaining a unified view of all marketing activities across the org.

• Write clear, strategic creative briefs that guide content, design, and channel execution.

• Drive the creative development process from kickoff through refinement/QA and final delivery ensuring alignment with messaging and brand standards.

• Work with internal teams and external partners to deliver multi-format assets (website relaunch, earned media, ads, landing pages, social, video, events, etc.)

• Support continued development and evolution of Sales Enablement process and materials - including deck and collateral templates, etc.

• Own and maintain the centralized marketing calendar, integrating all campaigns, content, social, and thought leadership initiatives to maximize alignment, efficiency, and visibility.

• Lead coordination across owned, paid, and earned channels ensuring content is activated with the right cadence and messaging across email, web, social, paid, and PR.

• Oversee the social media content pipeline, partnering with brand and content leads to deliver consistent publishing, repurposing, and amplification of product stories, industry POVs, and executive voices.

• Manage the thought leadership engine helping shape and execute how SponsorUnited shows up across LinkedIn, blog, newsletters, and media platforms through executive insights, proprietary data, and strategic narratives.

• Assist with the execution of ABM campaigns and partner closely with sales and events teams to support account-level marketing efforts.

• Coordinate event promotion campaigns, pre- and post-event follow-up, and lead nurturing flows.

• Partner with Product Marketing to bring GTM strategies and messaging into market through cohesive execution.

• Collaborate with Growth, ABM & Event leads supporting campaign rollout and coordination, while maintaining program ownership with SMEs.

• Ensure calendar and content visibility across departments helping the full org understand what’s going to market, when, and why.

• Proactively identify risks, resolve blockers, and drive clarity across cross-functional work streams.

• Support campaign tracking and documentation; help maintain dashboards and performance logs.

• Identify opportunities to improve executional workflows, creative processes, and campaign coordination.

• Share insights and recommendations to optimize engagement, consistency, and ROI.

Qualifications:

Required:

• 5–7+ years of experience in B2B marketing, preferably in SaaS or high-growth environments.

• Proven ability to manage integrated marketing campaigns and content programs across teams and channels.

• Strong creative instincts experienced in writing briefs and guiding execution across multiple formats.

• Highly organized and detail-obsessed you live by calendars, timelines, and checklists.

• Excellent communicator and collaborator; comfortable navigating ambiguity and driving clarity.

• Familiarity with tools like HubSpot, Asana, 6sense, Webflow, Google Ads, and LinkedIn Campaign Manager.

Company:

SponsorUnited is a sports and entertainment intelligence platform enabling brands, properties, and agencies to partner more effectively. Founded in 2018, the company is headquartered in Stamford, Connecticut, USA, with a team of 201-500 employees. The company is currently Growth Stage. SponsorUnited has a track record of offering H1B sponsorships.