Growth Marketing Manager, Campaigns, Mid Level (Remote)

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Job Summary:

Figma is a company focused on making design accessible to all, and they are seeking a Growth Marketing Manager, Campaigns to lead the development and execution of full-funnel marketing campaigns. This role involves driving alignment around audience targeting, messaging strategy, and campaign planning while collaborating with various teams to enhance campaign effectiveness.

Responsibilities:

• Partner with PMM and Creative to define campaign strategy—clarifying target audiences, messaging frameworks, and creative direction across paid and lifecycle channels

• Own campaign planning from brief to launch—ensuring alignment across channel leads, content, and creative partners

• Lead integrated campaign development that maps to the customer journey and drives both awareness and conversion

• Ensure audience targeting and creative outputs are consistent with the campaign objective and tailored by funnel stage

• Facilitate cross-functional collaboration, acting as the primary point of contact for PMM, Creative, Analytics, and Regional teams

• Bring clarity and structure to campaign execution—setting timelines, roles, and processes that keep work on track and unblocked

• Manage the Paid & Lifecycle sprint process, including weekly planning, deliverable tracking, and retrospectives

• Build and maintain creative briefs, project trackers, and status updates in tools like Asana, Notion, and Google Sheets

• Own budget and PO tracking, partnering with finance to keep spend accurate and up to date

• Identify and improve workflows to increase velocity, improve handoffs, and reduce confusion or misalignment

Qualifications:

Required:

• 6+ years of experience in growth marketing, integrated marketing, or campaign strategy roles

• Experience developing audience and messaging strategy in partnership with PMM and Creative teams

• Proven track record of leading cross-functional marketing campaigns across paid and lifecycle channels

• Ability to translate strategy into creative briefs, messaging frameworks, and launch plans

• Strong project management skills with experience using Asana, Notion, and Google Sheets to manage cross-functional work

• Familiarity with paid acquisition and lifecycle fundamentals, and how they work together in a full-funnel campaign

• Experience facilitating campaign execution across global markets, including localization planning and coordination

• Exceptional communication skills, with the ability to align stakeholders, push for clarity, and drive accountability

Preferred:

• Experience in a B2B SaaS or product-led growth environment

• Hands-on experience running paid or lifecycle campaigns

• Experience collaborating closely with regional marketing teams

Company:

Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. Founded in 2012, headquartered in San Francisco, California, USA, team size 1001-5000 employees, currently Public Company. Figma has a track record of offering H1B sponsorships.