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Job Summary:
Vultr is a leading cloud infrastructure company dedicated to making high-performance cloud solutions accessible to enterprises and AI innovators. They are seeking an experienced Director of Product Marketing to lead the go-to-market strategy for their cloud products, focusing on product positioning, pricing, and successful product launches.
Responsibilities:
• Lead the development of go-to-market strategies for new and existing cloud infrastructure and managed platform services, from concept through launch and ongoing adoption.
• Partner closely with the cross-functional executive team to define and execute pricing and packaging strategies that maximize customer acquisition, revenue growth, and retention.
• Oversee the creation of competitive positioning, messaging frameworks, and value propositions that clearly differentiate Vultr in the market.
• Direct the development of sales enablement materials, including sales language, product sheets, battle cards, and training resources.
• Define, track, and measure pricing performance, providing actionable insights to drive margin improvements and market share growth.
• Create and oversee models and dashboards to predict the impact of pricing and packaging decisions on customer acquisition, revenue, and usage.
• Manage all product and pricing information across marketing channels, ensuring accuracy and alignment with brand and product strategy.
• Lead the development of promotional pricing strategies, tracking performance across all customer segments and regions.
• Deliver pricing and competitive analysis for public website content, sales engagements, and partner enablement.
• Establish product and pricing benchmark strategies to inform strategic decision-making.
• Mentor and develop a high-performing product marketing team to support Vultr’s growth objectives.
Qualifications:
Required:
• Deep understanding of cloud infrastructure fundamentals, market dynamics, and competitive pricing models.
• Proven track record (8+ years) in product marketing or related strategic roles, with at least 3+ years in a leadership capacity.
• Experience successfully launching and scaling technology products from inception to market adoption.
• Strong background in pricing research, financial modeling, and competitive analysis, ideally in the cloud infrastructure (IaaS) industry.
• Proficiency in business intelligence dashboard development (Microsoft Power BI preferred) and advanced SQL skills.
• Experience conducting both quantitative and qualitative market research, including large-scale surveys and customer interviews.
• Demonstrated ability to influence cross-functional executive stakeholders and drive alignment on go-to-market strategies.
• Strong leadership skills with the ability to build, mentor, and inspire a high-performance team.
Company:
Vultr is an AI cloud infrastructure platform offering latest generation NVIDIA GPUs and AMD CPUs and GPUs across 32 worldwide regions Founded in 2014, headquartered in West Palm Beach, Florida, USA, team size 201-500 employees, currently Growth Stage. Vultr has a track record of offering H1B sponsorships.