Director of Product Marketing (Remote)

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Job Summary:

Tensec is a global fintech company founded in 2023 that provides cross-border financial services to small and medium-sized businesses. They are seeking a strategic Director of Product Marketing to lead go-to-market strategies, develop content and enablement tools, and drive growth in global markets while mentoring a high-performing team.

Responsibilities:

• Lead and scale the product marketing function, building and mentoring a high-performing team

• Develop comprehensive go-to-market strategies for new products and market expansion

• Partner with executive leadership to shape product strategy and market positioning

• Develop and execute ABM strategies targeting key fintech/payments decision-makers (CEOs, CFOs, CROs)

• Collaborate with Sales, Product, and Demand Gen teams to personalize messaging for global trade companies, investment firms, and FX brokers

• Plan and optimize multi-channel lead gen programs with strong emphasis on pipeline contribution and ROI

• Conduct executive interviews and surveys with fintech buyers to understand evolving needs and decision criteria

• Perform competitive intelligence to guide product positioning within B2B payments and embedded finance

• Create executive-level assets: pitch decks, case studies, solution briefs, and thought leadership content

• Develop social media content strategy for LinkedIn and other platforms

• Create press releases, byline articles, and blogs

• Design sales enablement tools like battle cards, objection handling guides, and ROI calculators

• Create B2B and B2B2B training materials for customers and partners

• Partner with Product, Customer Success, and Revenue teams for product launches and feedback loops

• Collaborate with Sales, RevOps, and Demand Gen to optimize funnel conversion and maintain CRM/MAP accuracy

• Support localization of content and campaigns in Portuguese and Spanish

Qualifications:

Required:

• 5-10 years of experience in product marketing, demand generation, or GTM strategy in B2B SaaS or fintech/payments, with 3+ years in leadership roles

• Track record of launching successful ABM and lead generation campaigns with measurable business impact

• Strong background in content creation and messaging for financial services industries

• Experience with customer research, persona development, and competitive positioning

• Exceptional written and verbal communication skills

• Expert-level proficiency with HubSpot, WordPress, Marketo, Google Analytics, and social media platforms

• English fluency; Portuguese and/or Spanish language skills are a plus

Preferred:

• Experience marketing to fintech, digital banking, payments, or API-first platform stakeholders

• Advanced knowledge of ABM platforms and marketing automation

• Strong storytelling and data visualization skills

• Experience building and scaling marketing teams in high-growth environments

Company:

Cross-Border B2B Payments and Global Transaction Banking for SMBs Founded in 2023, the company is headquartered in Palo Alto, California, USA, with a team of 11-50 employees. The company is currently Early Stage. Tensec has a track record of offering H1B sponsorships.