Digital Brand & Growth Marketing Manager, Mid-Level (Remote)

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Job Summary:

Forum Health is a leading network of integrative and functional medicine practices, and they are seeking a Digital Brand & Growth Marketing Manager to lead marketing strategy and execution for two distinct brands. The role involves developing B2B marketing strategies for Power2Practice and driving eCommerce growth for Inwell Biosciences.

Responsibilities:

• Build and execute B2B marketing strategies targeting integrative medicine practices

• Create campaigns, funnels, and content to drive EMR demos, sign-ups, and retention

• Develop and manage lead generation assets, nurture sequences, email campaigns, and sales enablement materials

• Collaborate with sales, product, and onboarding teams to align messaging and strategy

• Optimize the P2P website and landing pages for conversion and SEO

• Own the digital marketing strategy for our supplement eCommerce brand

• Manage product promotions, seasonal campaigns, and evergreen funnels

• Plan and execute email and SMS campaigns using Klaviyo & Active campaign

• Oversee product page optimization, SEO, and content updates across Shopify

• Assist in the migration of Magento to Shopify site

• Collaborate with design, SEO, and fulfillment teams to ensure a seamless customer experience

• Analyze sales performance and customer behavior to improve retention and revenue

Qualifications:

Required:

• Bachelor's Degree in Marketing, Communications, Business, or relevant field.

• 5+ years in digital marketing with B2B SaaS and/or eCommerce experience

• Deep familiarity with Shopify, Active Campaign is required

• Strong content creation, email marketing, and campaign strategy skills

• Experience in lead generation, nurturing sequences, and funnel building

• Proficient in SEO, Google Analytics, and eCommerce metrics

• Excellent project management and communication skills

• Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.

Preferred:

• Passion for integrative, functional, or holistic health

• Ecommerce D2C experience required

• Healthcare SaaS or EMR marketing experience

• Experience working with product catalogs, cross-selling strategies, and supplement brands

• Familiarity with platforms like Sprout Social, ClickFunnels, WordPress, and social ad platforms

• Ability to manage cross-functional initiatives with developers, designers, and fulfillment teams

Company:

Forum Health is a network of functional and integrative healthcare providers. Founded in 2019, the company is headquartered in Flint, Michigan, USA, with a team of 201-500 employees. The company is currently Growth Stage.