ABM Marketing Manager, Mid-Level (Remote)

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Job Summary:

TimelyCare is a mission-driven organization transforming how students access mental health and well-being support. They are seeking a results-driven ABM Marketing Manager to lead Always-On Account-Based Marketing campaigns across strategic education segments, focusing on engaging in-market accounts and improving conversion rates. This role involves designing and executing full-funnel campaigns, collaborating with sales and various teams, and optimizing performance metrics.

Responsibilities:

• Design and implement Always-On ABM programs using 6sense intent signals, internal data, and market trends to identify, engage, and convert high-value accounts across distinct education segments.

• Own full-funnel campaign design and execution that directly influences pipeline generation and acceleration, aligning efforts with revenue goals by segment.

• Develop tailored messaging and creative strategies aligned to each stage of the buyer journey (Awareness, Consideration, Decision, Purchase).

• Leverage multi-channel activation across display advertising, LinkedIn, Meta, Google PPC, direct mail, and email.

• Partner with Sales to design ABM plays that expedite late-stage opportunities, improve win rates, and reduce sales cycle times.

• Run personalized campaigns to influence open opportunities through targeted engagement and retargeting strategies.

• Collaborate cross-functionally with Product Marketing, Content, Creative, RevOps, and Sales to launch integrated campaigns.

• Oversee campaign calendars, briefs, and asset development.

• Monitor performance metrics in 6sense and HubSpot; evaluate campaign effectiveness across key KPIs: account engagement, 6QAs, meetings held, opportunities, pipeline contribution, and closed ARR.

• Provide regular performance reports and actionable insights to stakeholders; optimize campaigns in real time to improve ROI.

• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

Qualifications:

Required:

• 3+ years of experience in B2B demand generation or ABM, ideally in the EdTech or SaaS space.

• Direct experience with 6sense is highly preferred.

• Proficient in HubSpot and familiar with using data to drive marketing decisions.

• Demonstrated success running multi-channel campaigns with a clear impact on pipeline and revenue.

• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.

• Strategic thinker with a hands-on approach to execution and optimization.

Company:

TimelyCare is higher education's most trusted virtual health and well-being provider. Founded in 2017, the company is headquartered in Fort Worth, Texas, USA, with a team of 201-500 employees. The company is currently Growth Stage.