Marketing Specialist (Email & Content)

About the company

Ready to Own Marketing at a Growing, People-First Remote Business?

Full-time or Part-time | Remote | $2,500–$3,500+/month | CET hours preferred

Hey! 👋 I’m Noel, founder of JobRack.

We help business owners and entrepreneurs hire brilliant remote team members from Eastern Europe and South Africa. People who take ownership, work hard, and stick around.

We’re not a marketplace, or just a job board, and not a soulless agency either.

We’re a high-touch, boutique-style recruitment service that our clients rave about.

Why? Because we genuinely help them build great teams.

And now, I need someone to own our marketing. All of it. Strategy (with help from me), execution, and results. That someone might be you. 🙌

👊 This Role is For You If…

You love email and content marketing and actually know how to make it convert. You think in systems and funnels, and dashboards.

You’ve got a “let’s figure it out” attitude and you know how to move fast and test things without needing a meeting!

You’ve got tons of examples of how you’ve used AI to do better work, faster.

From day one, you’ll have the keys to the engine. Email sequences, lead magnets, campaigns, content, landing pages and a bunch more.

Some things are working well. Others? Not built yet. That’s where you come in.

You’ll work closely with me to test new ideas, run campaigns, track results, and evolve our marketing system into a consistent lead and client-generating machine.

We’ll move fast, share feedback often, and celebrate wins as we grow.

About the role

🧩 You Might Be the Right Fit If…

You’ve run email campaigns that get replies and you’ve written content that people bookmark.

You’ve figured out how to grow leads without a massive ad budget. And you’ve done it with smart tools (including AI) and a curious, can-do mindset.

You probably enjoy diving into data but don’t get lost in it.

You like building robust systems but you’re not precious, you’ll happily hack something together just to get it out the door.

You’ve worked in small teams or agencies before, so you’re used to juggling different priorities and just making things happen.

📊 What Success Looks Like

Let’s be clear—this isn’t a “brand awareness” job. It’s about outcomes.

Each month, we’ll be looking at the number of qualified sales calls you helped generate, how many of those leads turned into clients, how well our emails and resources are performing, and how often happy clients are referring us or coming back for more.

We’ll set targets together, and you’ll have the support and autonomy to hit them.

🛠️ What You’ll Be Doing

You’ll write and manage email campaigns that get read, clicked, and replied to. From opt-ins, nurture sequences, newsletters and more.

You’ll create lead magnets and resources people actually want

You’ll build out nurture and follow-up sequences that guide people to the right resources and to book a hiring clarity call.

You’ll also manage relationships with partners, newsletter sponsors, freelancers, and others we need to make our marketing machine hum.

You’ll make sure our landing pages convert, our processes are tight, and our marketing gets better every single month.

You’ll track the data, test what’s working, and find new ways to bring in great leads.

🚫 What You Won’t Be Doing

• ❌ Running Facebook or Google ads (we don’t do paid traffic… yet)
• ❌ Posting endlessly on social just to “be active”
• ❌ Waiting to be told what to do
• ❌ Sitting through pointless meetings

This is a role for someone who takes action. 💥

📈 KPIs You’ll Own

• 📅 Qualified sales calls booked per month
• 🧲 Number of leads generated per campaign/channel
• 📬 Email open, click, and conversion rates
• 🔁 # of high-quality referrals and repeat client sales each month
• Other meaningful marketing metrics that we agree on together

🧰 Tools You’ll Be Using

• Email Marketing: ActiveCampaign
• Funnels & Opt-ins: ClickFunnels, ConvertBox
• CRM: HubSpot (currently used for sales)
• Automation & Reporting: Zapier, Google Sheets
• Project Management & Communication: Notion, Slack

💚 Our Values (Yes, We Actually Use These)

We value Clarity. Focused speed. Positivity and professionalism. Constant improvement and wowing our clients every time.

More than anything, we’re helpful and friendly.

That’s not just a tagline. It’s how we work with each other, our clients and candidates, and even the people we don’t end up working with.

Benefits

🕒 Working Hours & Pay

• 💰 Salary: $2,500–$3,500+/month (if full-time, on a gross, independent contractor basis)
• 🌍 Remote: 100%, work from anywhere
• 🕘 Hours: Full-time or Part-time (FT is 9 am–5 pm CET, PT is 11 am-3 pm CET), with some flexibility
• 🌴 Holidays: 20 days paid holiday (rising to 25 after one year)
• 🤒 Sick Leave: 5 paid sick days per year
• ✈️ Perks: Annual team retreat, opportunity to grow with us, real ownership

A quick note on working as an independent contractor

We hire our team members on an independent contractor basis, but that’s just a legal thing.

In every way, you’re a real team member. Just please be happy to work in this way, if you need advice on it, then apply and we’ll help you figure things out through the process.