This position is posted by Jobgether on behalf of ASU Enterprise Partners. We are currently looking for a Specialist, Marketing Data Analytics in the United States.

This role offers the opportunity to transform marketing data into actionable insights that drive business performance and optimize paid media campaigns. You will work closely with cross-functional teams to analyze campaign performance, identify trends, and provide data-backed recommendations. The position combines hands-on analytics, data visualization, and reporting with strategic collaboration across marketing, product, and external partners. The ideal candidate thrives in a dynamic environment, has a deep understanding of digital marketing channels, and leverages data to guide decision-making. Strong analytical skills, attention to detail, and clear communication are essential to succeed and make a measurable impact.

Accountabilities

Monitor and analyze paid media campaigns from impression to enrollment, providing actionable optimization recommendations
Build, maintain, and communicate dashboards and reports using tools such as Looker Studio or Power BI
Leverage first-party datasets and analytics platforms to generate insights for internal stakeholders
Collaborate with cross-functional teams, including marketing, product, and external agencies, to optimize campaign performance
Conduct ad-hoc analyses, A/B testing, and performance modeling to inform decision-making
Ensure consistent and accurate tracking, data collection, and attribution using established frameworks
Stay up-to-date with industry trends, emerging technologies, and consumer behavior to inform marketing strategies

Requirements

Bachelor's degree in Marketing, Business Analytics, or a related field
Minimum of 3 years' experience in a data analyst role, preferably focused on digital marketing or business analytics
Proficiency with Google Analytics (GA4) and other measurement tools
Experience building reports and dashboards using data visualization tools such as Looker Studio or Power BI
Familiarity with SQL and BigQuery is a plus
Understanding of paid media channels (SEM, social paid, display, video) and attribution models
Strong problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously
Excellent communication, interpersonal, and collaboration skills; ability to translate data insights for diverse audiences
High level of confidentiality and professionalism when handling sensitive information

Preferred Qualifications:

Experience in an advertising agency or fast-paced marketing environment
Background in large dataset management and data joins
Familiarity with A/B testing, campaign optimization, and conversion rate improvement strategies

Benefits

Comprehensive medical, dental, and vision insurance
401(k) plan with employer match
22 days of vacation and 11 paid holidays, including your birthday
Parental leave and family support programs
Significant tuition reductions and professional development opportunities
$30 bi-weekly cell phone reimbursement

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.

📊 It compares your profile to the job's core requirements and past success factors to determine your match score.

🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.

🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!