Senior Segment Marketing Manager, Transformation

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Segment Marketing Manager, Transformation in the United States.

This role sits at the crossroads of strategy, storytelling, and go-to-market execution, focusing on shaping how a high-impact Transformation audience is positioned and engaged. You will translate deep market insights, customer needs, and competitive intelligence into compelling narratives that drive awareness, adoption, and expansion across both prospects and existing users. Acting as a key connector between product, marketing, and revenue teams, you will help define how innovative human-centered design and AI-driven transformation offerings are brought to market. The environment is highly collaborative, blending product marketing, AI strategy, and lifecycle engagement into a unified GTM approach. You will influence how complex services and software solutions are packaged, communicated, and scaled across multiple segments. This is a high-visibility role with direct impact on growth strategy, product adoption, and customer value realization.

Accountabilities

• Define and evolve positioning, messaging, and value narratives for the Transformation segment, ensuring clarity and consistency across audiences.
• Lead go-to-market strategy for Transformation-focused products and services, including early validation, launch planning, and ongoing optimization.
• Partner with product and revenue teams to shape offerings using customer insights, market research, and competitive analysis.
• Translate complex solutions into clear, customer-centric value propositions for prospects, customers, and internal stakeholders.
• Develop launch materials, narratives, and enablement assets to support Sales, Customer Success, and Marketing teams.
• Collaborate with segment marketing peers to activate campaigns across lifecycle and audience-specific motions.
• Support thought leadership and storytelling initiatives in partnership with content, demand generation, and communications teams.
• Monitor adoption, engagement, and usage trends to inform GTM improvements and future strategy decisions.

Requirements

• 7+ years of experience in product marketing, product management, consulting, or B2B SaaS/professional services environments.
• Proven ability to develop and scale go-to-market strategies for products or services with established product-market fit.
• Strong market research and customer insight capabilities, with the ability to translate findings into actionable strategy.
• Experience collaborating closely with product and design teams, with strong understanding of human-centered design principles.
• Excellent storytelling and messaging skills across multiple formats, including campaigns, launches, and thought leadership.
• Experience partnering with Sales, Customer Success, or Lifecycle teams on enablement and GTM execution.
• Strong strategic thinking, prioritization, and stakeholder management skills in fast-paced environments.
• Experience or certification in LUMA or human-centered design is a plus.

Benefits

• Competitive base salary ranging from $130,000 to $160,000, plus bonus and benefits
• Comprehensive health, dental, and vision insurance coverage
• Flexible work arrangements with remote-friendly policies
• Opportunity to work on high-impact AI and transformation initiatives
• Professional development and learning opportunities in product marketing and design strategy
• Inclusive work environment with reasonable accommodation support available

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.