This fully remote opportunity is ideal for a data-driven, customer-obsessed marketing leader eager to shape and scale the customer journey in a high-growth cybersecurity environment. You will own lifecycle marketing strategies, influence feature adoption, and optimize conversion funnels in partnership with cross-functional teams. If you're excited about leveraging behavioral data, designing impactful campaigns, and driving results in a product-led growth model, this role offers strategic visibility and hands-on execution in a mission-driven team.

Accountabilities:

Lead the design, execution, and optimization of lifecycle marketing strategies that guide users from acquisition through retention
Drive feature engagement and product adoption through targeted educational initiatives like webinars, email campaigns, and customer hub content
Own outbound campaign operations including A/B testing, performance tracking, and channel optimization
Collaborate with content and brand teams to create high-conversion messaging and creative assets
Partner with Sales and RevOps to define qualification criteria and improve sales handoff effectiveness
Enhance visibility into key funnel metrics such as lead quality and trial-to-opportunity conversion by acquisition channel
Work closely with the Web team to ensure marketing needs are aligned with website updates and user experience improvements

Requirements

5+ years in growth marketing or product marketing, with a strong focus on Product-Led Growth in SaaS or B2B tech
Proven success in improving user activation and engagement in collaboration with product teams
Expertise in customer journey mapping and funnel conversion optimization using behavior-based triggers
Proficient with marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud) and CRM platforms (e.g., Salesforce)
Experience designing and analyzing A/B tests across multiple marketing touchpoints
Strong analytical skills and ability to draw actionable insights from complex datasets
Excellent communication and collaboration skills; ability to align stakeholders across marketing, product, and sales
Action-oriented mindset with a focus on measurable impact
Bonus: familiarity with SQL, advanced data analytics, or PLG strategies

Benefits

💻 100% remote work environment since 2015
🏖 Generous PTO policy including vacation, sick days, and paid holidays
👶 12 weeks of paid parental leave
🩺 Comprehensive medical, dental, and vision insurance
💰 401(k) with 5% company contribution regardless of employee input
💼 Stock options for full-time employees
🏠 $500 one-time reimbursement for home office setup
📚 Annual professional development and education assistance
📱 $75/month digital reimbursement
🧠 Access to BetterUp coaching and personal growth resources

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.

📊 It compares your profile to the job's core requirements and past success factors to determine your match score.

🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.

🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.

Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!