This position is posted by Jobgether on behalf of Helium 10. We are currently looking for a Senior Customer Lifecycle Marketing Manager in the United States.

This role is ideal for a strategic and results-driven marketing professional ready to own and optimize the entire customer journey—from initial signup through activation, retention, churn reduction, and expansion. You will lead the design and execution of sophisticated lifecycle campaigns across multiple channels, using data and creativity to enhance customer engagement and lifetime value. This position requires strong analytical skills, cross-functional collaboration, and a passion for continuous optimization within a fast-paced, innovative environment.

Accountabilities:

Lead end-to-end customer lifecycle mapping covering awareness, activation, value realization, and advocacy stages
Identify and implement opportunities for automation and personalized engagement at every stage of the customer journey
Design and launch campaigns across email, SMS, in-app messaging, push notifications, and other channels
Develop segmentation strategies leveraging behavioral, demographic, and transactional data
Define, track, and report on key lifecycle metrics including activation rates, churn, LTV growth, and engagement
Continuously test and optimize lifecycle initiatives using A/B testing and performance analysis
Collaborate with Product, Data, Creative, Sales, and other teams to create a cohesive, automated customer journey
Stay current with industry trends and emerging marketing technologies to maintain a competitive edge

Requirements

8+ years of experience in lifecycle marketing, CRM, or related fields
Proven hands-on expertise with CRM platforms such as Braze, Iterable, HubSpot, or Salesforce Marketing Cloud
Demonstrated success in driving revenue growth via lifecycle monetization strategies including freemium-to-paid conversions and upsell campaigns
Strong analytical skills and ability to translate data into actionable marketing strategies
Experience with marketing automation, CRM systems, and analytics tools like Google Analytics or Amplitude
Excellent problem-solving, communication, and collaboration skills
Self-motivated, results-driven, and proactive in achieving goals
Experience summarizing and presenting marketing insights to cross-functional stakeholders
Background in SaaS and/or e-commerce marketing

Benefits

Paid holidays and floating holidays
Comprehensive medical, dental, vision, FSA/HSA, life insurance, and pet insurance plans
401(k) plan with employer match
Up to 2 paid days off annually to volunteer with 501(c) organizations
Paid parental leave
Competitive base salary range of $120,000 to $145,000, plus eligibility for an annual bonus based on performance and incentives
Remote work flexibility

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.

📊 It compares your profile to the job's core requirements and past success factors to determine your match score.

🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.

🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.

Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!